News

Media Football

The French football domestic rights saga is almost at an end, after the league's board of directors validated the €100m ($108m) per season media rights and sponsorship offer from pay-television's beIN S…
Sponsorship & Marketing Baseball

The healthcare sector has notched up another major sponsorship of a US sports team with hometown health insurer Independence Blue Cross (IBX) becoming the Official Jersey Patch Partner of MLB’s Philadelphia P…
Sponsorship & Marketing American Football

The National Football League (NFL) has ended its search to fill one of its flagship sponsorship categories after signing Sony in a deal which includes the league’s official headphone rights.
Industry Moves Multiple Sports

M&C Saatchi Group has recruited Robin Clarke from the Endeavor-owned marketing agency 160over90 to head up its sport and entertainment businesses following the recent high-profile exit of senior executive…
Finance & Law Football

Chicago-based agency Intersport has launched a football-focused sponsorship consulting practice through the acquisition of O Street Consulting.
Sponsorship & Marketing Multi-sport

Worldwide Partners of the Olympics have been given visibility rights to sponsor backdrops at certain Paris 2024 venues in an extension of the International Olympic Committee’s sponsorship recognition strategy.
Sponsorship & Marketing Rugby Union

In becoming the shirt sponsor of Scotland’s men’s national rugby union team, Arnold Clark has made its biggest move to-date in establishing its brand outside of Scotland as it replaces rival car dealership Peter Vardy in the role.
Sponsorship & Marketing Football

Orange replaces rival Telefónica as the Spanish club's official telecommunications partner under a three-season deal
Sponsorship & Marketing Football

Lidl’s activation around its sponsorship of Euro 2024 has been vindicated after the German supermarket chain derived the most consumer recognition of all sponsors, according to a recent YouGov study.
Sponsorship & Marketing Football

Betway has furthered its Premier League presence via a global betting partner deal with Manchester City to add to similar agreements with Arsenal and Brighton, plus its West Ham shirt sponsorship.