News

Energy Australian Rules Football

AFL Australian rules football team West Coast Eagles has announced energy provider Infinite Energy as an official partner.

The UK Sponsorship Awards, of which Sports Sponsorship Insider is a partner, announced the winners in more than 20 award categories at the London Marriot Hotel last night.

Sporting Goods Rugby Union

The Australian Rugby Union has signed a five-year extension to its partnership with rugby equipment and apparel manufacturer Gilbert.

Soft Drinks American Football

Soft drinks brand Dr Pepper has reached an agreement with US sports broadcaster ESPN to become the first official championship partner and a presenting sponsor of the new College Football Playoff National Championship Trophy.

Information Technology Baseball

Information and communication technology company Acer has struck a one-year partnership with Major League Baseball’s Toronto Blue Jays.

Automobile Manufacturing Equestrian

British multi-purpose vehicle manufacturer Land Rover has announced an extension to its title sponsorship of the Burghley Horse Trials, with the partnership now set to run until the end of 2017.

Sporting Apparel Football

Manchester-based sportswear firm Umbro is in talks to return as the kit provider of reigning English Premier League champion Manchester United, according to the Independent newspaper.

Betting Ice Hockey

NHL ice hockey team New York Rangers has announced a marketing partnership with interactive and mobile casino-themed game provider Caesars Interactive Entertainment, making its World Series of Poker portal the Rangers’ exclusive online gaming partner.

Sporting Goods American Football

Sporting goods company Riddell has extended its agreement to produce collectible helmets for the NFL through the American football league’s 2018-19 season.

A discussion focusing on how the industry promotes itself currently, and how it can improve, will form part of the ESA Sponsorship Summit in London on April 3.