News

Sponsorship & Marketing Basketball

WNBA expansion team Golden State Valkyries has named JP Morgan Chase as its first jersey patch sponsor, one of two on-kit branding assets ringfenced for sale by WNBA teams.
Sponsorship & Marketing Motorsport

Banco Santander has completed a pivot in its motorsport sponsorship strategy by securing a central sponsorship agreement with Formula 1 after opting against a renewal of its Ferrari team deal.
Governance Cricket

Cricket West Indies (CWI) has appointed experienced UK sports industry executive Rupert Hunter as its new chief commercial officer, SportBusiness can reveal.
Sponsorship & Marketing American Football

The Cleveland Browns' 20-year contract would cover any potential move to a proposed $2.4bn domed stadium in Brook Park.
Industry Moves Football

Sportfive has established a dedicated sales division for women's football, as agency competition in the space intensifies.
Sponsorship & Marketing Esports

The media rights subsidiary of Los Angeles-based esports organisation FaZe Clan has acquired an equity stake in the energy drink G Fuel as part of a long-term sponsorship agreement between G Fuel and FaZe Clan.
Sponsorship & Marketing Motorsport

Formula 1’s Scuderia Ferrari is in advanced talks with French drinks company Pernod Ricard regarding a new sponsorship agreement, SportBusiness understands from multiple sources close to the negotiations.
Governance Football

The Spanish Football Federation (RFEF) has appointed former Real Madrid executive Ramón Plaza Bautista as commercial and business development manager.
Sponsorship & Marketing Rugby Union

Concerns linger over the financial health of Le Coq Sportif as the French Rugby Federation (FFR) moves on from a six-year kit supply term to return to previous sponsor Adidas.
Sponsorship & Marketing Football

German discount supermarket chain Lidl is to build on its successful sponsorship of Euro 2024 by becoming an Official Partner of the Uefa Europa League and Uefa Conference League for three seasons until…