News

Media Ice Hockey

Smith Entertainment Group has unveiled a new direct-to-consumer streaming service that incorporates matches of its newest franchise, the NHL's Utah Hockey Club, with those of the NBA's Utah Jazz
Sponsorship & Marketing Basketball

Online brokerage firm Robinhood has become the first brand to hold three NBA jersey patch agreements simultaneously after agreeing a multi-year contract with Miami Heat.
Sponsorship & Marketing Football

Verizon is the third US-based brand in a month to sign up as a 2026 Fifa World Cup sponsor, after Bank of America and Frito-Lay.
Sponsorship & Marketing Motorsport

Swiss bank UBS has renewed its sponsorship of the Mercedes Formula 1 Team, despite missing out on a central deal with the motorsports series for next season
Sponsorship & Marketing Cricket

The Pakistan Cricket Board (PCB) has been banned from agreeing sponsorship deals with betting companies after the Peshawar High Court considered a petition which challenged deals with so-called ‘proxy’ firms.
Sponsorship & Marketing Football

Barclays has finally announced an extension to its title sponsorship agreement with the Women’s Super League and its long-running association with the Premier League.
Sponsorship & Marketing Basketball

Online brokerage firm Robinhood Markets has secured its second jersey patch agreement in the National Basketball Association (NBA) market via a deal with the Memphis Grizzlies
Finance & Law Rugby Union

The French Rugby Federation (FFR) is taking its former kit supplier Le Coq Sportif to court, claiming it is owed more than €5m ($5.6m) in unpaid fees.
Sponsorship & Marketing Football

LaLiga has announced a new multi-year regional agreement with cryptocurrency exchange Bitget.
Sponsorship & Marketing Multi-sport

Brazilian state-owned bank Caixa has signed a four-year deal with the Brazilian Olympic Committee (COB) worth R$160m ($29.3m/€26.2m), making it the biggest deal in the federation's history.