Global 2020 Activation Casebook
The fourth of our 2020 Activation Casebook series
25 CASE STUDIES SHOWCASING SPORTS SPONSORSHIP ACTIVATION BEST PRACTICE GLOBALLY
EACH CASE STUDY profiles an activation produced by a brand and a rights-holder
These case studies feature the most innovative activations created by major brands for Global audiences
The Case Studies
One Nation, One Jersey (One Beer) – Castle Lager & the South African Football Association/SA Rugby/Cricket South Africa
Should your activation be in our Casebooks?
Also available: The North America 2020 Activation Casebook
The North America Activation Casebook is a round up of the best and most innovative sponsorship activation campaigns from North America in the past 12 months.
This Casebook is the first in a series of four, selecting the best and most innovative activation campaigns in key markets.
Each case study takes an activation produced by a brand and a rights-holder. We then explain the objectives of the campaign, detail the practical elements of the activation and report the outcomes.
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