USA
Cosmos return threatens Red Bull
SPORTS MARKETING VETERAN Seamus O’Brien is confident of success in the New York area sponsorship market as he takes on the might of Red Bull with the reborn New York Cosmos soccer franchise.
American Express makes new home at Barclays Center
AMERICAN EXPRESS, Barclays Center, and the Brooklyn Nets have entered into a multi-tiered, five-year alliance making American Express the official credit card of Barclays Center and the Brooklyn Nets and…
Herbalife renews unofficial Beckham deal
GLOBAL NUTRITION, WEIGHT management and personal care company Herbalife has extended its presenting partnership with Major League Soccer (MLS) franchise the Los Angeles Galaxy for a further ten years until…
Ochocinco cashes in on social media presence
MUSCLEPHARM CORPORATION, the Nevada-based nutritional supplement company, signed a one-year sponsorship deal with “NFL superstar and sports social media trendsetter” Chad Ochocinco, a wide receiver for…
NASCAR drives US Army recruitment
The US Army has signed a one-year partnership with Revolution Racing, which provides opportunities in NASCAR for minorities and women and is owned by Max Siegel and John Story, former executives at Dale Earnhardt, Inc.
FedEx tees up renewal deal
FEDEX HAS EXTENDED its long-running sponsorship of the PGA Tour’s St Jude Classic for a further three years.
USOC gains from NBC partnership
CItI Group has become the second financial services company to sign-up for a combined sponsorship and media buy with the US Olympic Committee (USOC) and NBC, the Olympic broadcaster of London 2012 in the United States.