United Kingdom
Well-funded Getir hits sponsorship trail with Tottenham Hotspur global deal
English Premier League club Tottenham Hotspur has signed a three-year global sponsorship deal with on-demand grocery delivery brand Getir
West Ham becomes latest club to team up with Vitality
English Premier League football club West Ham United has signed up insurance and investment company Vitality as a sponsor
Super League taps CSM to aid sponsorship drive
Sports marketing agency CSM Sport & Entertainment has been appointed to develop the commercial proposition of the Super League, the top tier of rugby league in Great Britain
Leeds United becomes fourth Premier League club to sign with Chiliz
Leeds United has become the latest English Premier League football club to sign up with global blockchain providers Chiliz to launch a fan token on the Socios.com app
EFL puts spotlight on small businesses with eBay deal
The English Football League has signed a sponsorship deal with e-commerce giant eBay that will afford advertising space to small businesses
You Are Football – HSBC & Tottenham Hotspur
In late 2019, HSBC kicked off its Tottenham Hotspur activations with a campaign celebrating the club’s women’s team’s first season in the FA Women’s Super League.
Everton latest club to launch Socios fan tokens, Burnley signs Pulseroll
English Premier League club Everton will launch fan tokens for the first time through an agreement with global blockchain provider Chiliz.
The $EFC Fan Token will soon be launched via the Socios.
Manchester City extends Healthpoint regional sponsorship
English Premier League football club Manchester City has renewed its regional sponsorship deal with Abu Dhabi-based healthcare provider Healthpoint
Rangers snub new title sponsor Cinch at Scottish Premiership opener
Defending Scottish Professional Football League champions Rangers refused to sport the logo of online used car retailer Cinch, the league's recently-announced title sponsor, on their shirt sleeves as the…
Wolves unite with Evil Geniuses as owner Fosun takes minority stake
Wolverhampton Wanderers has agreed a wide-ranging tie-up with Evil Geniuses through which the English Premier League football club’s owner, Chinese conglomerate Fosun, has acquired a minority stake in t…
Super League extends with ball supplier Steeden
England’s rugby league flagship competition, the Super League, has signed an extension to its agreement with sports equipment manufacturer Steeden.
TikTok unveils British & Irish Lions content creation tie-up
Social media platform TikTok has been named the ‘Official Creator Platform’ of the ongoing British & Irish Lions’ tour of South Africa.
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Kumho Tyre extends with Spurs in long-term sponsorship
Korean tyre company Kumho Tyre has extended its sponsorship of English Premier League club Tottenham Hotspur in a long-term deal
Utilita Energy extends at Brentford as Hollywoodbets takes over main shirt deal
Newly-promoted English Premier League club Brentford has extended its association with Utilita Energy, the club’s former main shirt sponsor, for two more seasons.
Stevenage follows Burger King sponsorship with Amazon Prime Gaming shirt deal
English League Two football club Stevenage FC has agreed a deal for Amazon Prime Gaming to become its main shirt sponsor
Racing League adds William Hill as title sponsor ahead of inaugural season
The UK’s new horse racing competition, the Racing League, has signed up gambling firm William Hill as its title sponsor.
Renewable Energy Group added as Manchester United global sponsor
English Premier League club Manchester United has signed a global sponsorship deal with the US-based producer of renewable fuels Renewable Energy Group
Watford secure performance incentivised Stake.com shirt sponsorship
Newly-promoted English Premier League side Watford has signed up cryptocurrency betting platform Stake.com as its new front-of-shirt sponsor