United Kingdom
Newcastle opens up new sponsorship category with Dr. Cinik
Premier League club Newcastle United has signed up hair transplant specialists Dr. Cinik to its sponsorship portfolio
United Rugby Championship lands BKT as northern-hemisphere title sponsor
The United Rugby Championship (URC) has agreed a deal for Indian tyre manufacturer BKT to become its title sponsor in the northern hemisphere
Aston Villa strikes Kaiyun sleeve deal ahead of expected ‘white label’ clampdown
Premier League club Aston Villa has named Asian betting brand Kaiyun as an ‘Official Principal Partner’ and ‘Official Sleeve Partner’.
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Everton signs up Marc Darcy as formalwear sponsor
English Premier League club Everton has signed fashion brand Marc Darcy as the club’s official formalwear sponsor in a multi-year deal.
Newcastle United signs Straightline NE as women’s sponsor, deals for Sunderland
Newcastle United has signed up construction company Straightline NE as the new front-of-shirt sponsor for its women’s team.
Arsenal signs extension to Konami deal
English Premier League club Arsenal has renewed its long-running association with video game developer Konami
Liverpool applies extension to Nivea Men sponsorship
English Premier League club Liverpool has agreed a three-year extension to its sponsorship deal with skincare brand Nivea Men
Nike builds on FA relationship with ball supply deal for women’s competitions
US sportswear and equipment company Nike has expanded its relationship with the Football Association (FA) by agreeing a multi-year deal to become the official ball supplier to the Women’s Super League (…
Xero backs RWC Sevens, Papa John’s delivers England Rugby deal
Global small business platform Xero has agreed a deal to sponsor this year’s Rugby World Cup Sevens, which will take place in South Africa.
Arsenal extends cyber security deal with Acronis
Arsenal has become the latest Premier League club to extend its sponsorship contract with technology company Acronis
Barnsley seeking to terminate sponsorship deal with crypto website Hex.com
English football club Barnsley is seeking to terminate its front-of-shirt sponsorship agreement with cryptocurrency website Hex.com following a backlash from supporters of the League One side
Duelbits casino and sportsbook signs Aston Villa deal
Premier League football club Aston Villa has signed a regional sponsorship deal with crypto casino and sportsbook Duelbits
Leeds United extends Hisense deal for two more seasons
English Premier League club Leeds United has agreed a two-season extension to its sponsorship deal with Chinese consumer electronics manufacturer Hisense
Breaking Barriers – Rexona & Chelsea FC
In 2020, Unilever deodorant brand Rexona used its Chelsea rights to promote its ‘Breaking Limits’ programme for the empowerment of young people.
UK advertising watchdog upholds Arsenal censure for Socios.com ads
The UK’s Advertising Standards Authority (ASA) has upheld a ruling made against Premier League club Arsenal for a “misleading” website advertisement and subsequent Facebook post promoting Socios.com f
Industry heavyweights to bring back Rumble in the Jungle as immersive theatrical event
Rematch, the immersive events company founded by Seven League’s Richard Ayers and backed by industry luminaries including DAZN’s John Gleasure and former Coca-Cola marketing director Ricardo Fort, has…
Birch lands UK head of sponsorship role for Jacksonville Jaguars and Fulham
Sponsorship sales executive Henry Birch has taken on a new role as head of sponsorship UK for the NFL’s Jacksonville Jaguars and Premier League club Fulham.
Brentford signs up Aosom, West Ham renews with Monster Energy
English Premier League club Brentford has signed up e-commerce platform Aosom as a sponsor.
The deal will commence immediately and run until the end of the 2023-24 season