United Kingdom
Delta Air Lines refuels Chelsea partnership
English Premier League champion Chelsea has signed an extension to its partnership with Delta Air Lines.
Land Rover backs Ben Ainslie Racing on America’s Cup campaign
British automotive company Jaguar Land Rover has secured the title sponsorship position with the Ben Ainslie Racing team ahead of the 35th America’s Cup sailing event.
Chelsea wagers on BetVictor partnership
Online casino and sportsbook operator BetVictor has entered into a partnership with English Premier League champion Chelsea.
Duracell to power Rugby World Cup
Duracell has been unveiled by World Rugby, the global governing body of rugby union, as the official battery provider for the 2015 Rugby World Cup in England.
Emirates title sponsorship part of wider FA revamp
The FA Cup title sponsorship deal which England’s Football Association signed with Emirates this month keeps the association on course to hit its commercial revenue target.
LTA toasts extended deal with Champagne partner
Champagne brand Moët & Chandon has extended its partnership with the Lawn Tennis Association, the governing body of tennis in the UK.
Virgin Media connects with Formula E for London curtain call
Multimedia company Virgin Media has agreed a sponsorship deal for the season finale of electric motor racing series Formula E.
Qipco signs biggest-ever British horse racing deal
The extended deal between Qatar Investment & Projects Development Holding Company (Qipco) and Great British Racing is a “game changer” for horse racing in the UK, experts said.
eToro targets new audience from West Ham partnership
Burgeoning social trading platform and forex broker eToro signed as a partner of English Premier League club West Ham United in a three-year deal, from 2015-16 to 2017-18.
12Bet stakes Premier League claim with Swansea
Betting company 12Bet has agreed a partnership with English Premier League football club Swansea City.
Digicel connects with City Football Group
Telecommunications company Digicel has secured a multi-year partnership with English Premier League team Manchester City and its affiliated Major League Soccer franchise New York City FC.
St Johnstone retains Binn Group
Waste management and recycling firm Binn Group has renewed its shirt sponsorship deal with Scottish Premiership football club St Johnstone.
MusclePharm nets City partnership
Sports nutrition company MusclePharm has secured a multi-year partnership with the City Football Group.
Intuit seals Villa shirt sponsorship deal
Small business accounting software company Intuit has agreed a deal to become the new principal sponsor of English Premier League football club Aston Villa.
SSE pens Women’s FA Cup title sponsorship deal
Energy company SSE has been unveiled as the new title sponsor of the Women’s FA Cup, the top knockout tournament in English women’s club football.
Dafabet strengthens sports sponsorship portfolio with Wales deal
Football’s Welsh Premier League has signed up online betting company Dafabet as its new title sponsor.
Premier League clubs vote to drop title sponsor category
English Premier League clubs have voted to remove the League's title sponsor category once Barclays existing deal expires at the end of the 2016-17 season.
Manor Marussia accommodates Airbnb as new partner
Community-driven hospitality company Airbnb has signed its latest commercial deal in the sports market by agreeing a partnership with the Manor Marussia Formula One motor racing team.