Turkey

Banking and financial services group ING has signed a one-year sponsorship deal with the Turkish Basketball Federation for its Turkish Basketball League club competition.

Türkiye Basketbol Federasyonu (TBF), the national governing body for Turkish basketball, has agreed a one-year sponsorship deal with coffee shop chain Kahve Diyarı.

Turkish Super Lig football club Galatasaray has entered into a partnership with Russian oil company Lukoil.

The Turkish division of car manufacturer Mercedes-Benz has renewed a partnership with the country’s football governing body, the TFF.

The Infront Sports & Media agency has unveiled a new centralised marketing concept for the 2014-15 edition of the Turkish Basketball League top-tier domestic club competition.

Turkish Super Lig football club Galatasaray has signed a shirt sponsorship deal with Chinese telecommunications company Huawei in an agreement that marks a shift in commercial strategy for the Istanbul giant.

Japanese car maker Toyota has signed up as a global partner of the International Basketball Federation’s (Fiba) 2014 World Championship for Women.

Industrial conglomerate Koç Holding has penned a deal to become the main sponsor of the Turkish Olympic Committee.

Goods manufacturer Kalde has expanded its activity with Turkish sports club Besiktas by agreeing to sponsor the club’s football team and extend its support of its basketball team.

Euroleague Basketball is searching for two brands to take its roster of second-tier Premium Partners to six, and aims to scrap sponsorships previously sold around its season-ending Final Four tournament and Game of the Week broadcast.

The Infront Sports & Media agency has agreed a long-term deal with the Turkish Basketball Federation (TBF) to provide the governing body with marketing services to help increase sponsorship activity for the sport in the country.

Turkish banking group DenizBank has agreed a three-year title sponsorship deal with the European Volleyball Confederation (CEV) for its Champions League club competition.

Turkish Airlines is weighing up a bid to become an Official Sponsor of the Uefa Champions League from the 2015-16 season, the start of the competition’s next three-year rights cycle.

Turkish Airlines has agreed a five-year extension with Euroleague Basketball to its title sponsorship of the Euroleague continental club competition.

Fashion company W Collection has agreed to become an official sponsor of Turkish football club Galatasaray.

Turkish Super Lig football club Besiktas has finalised a 15-year shirt sponsorship and stadium naming rights deal, from 2014-15 to 2028-29, with telecommunications company Vodafone.