Sub-Saharan Africa

Rugby Union
Sponsorship & Marketing

South Africa Rugby has signed up gambling firm Betway to its sponsorship portfolio, naming the brand the associate sponsor of the governing body and the national team, the Springboks, for the next three…
Rugby Union
Fan Engagement

Social media platform TikTok has been named the ‘Official Creator Platform’ of the ongoing British & Irish Lions’ tour of South Africa. U
Olympic Games
Sponsorship & Marketing

AFA Sports has been named as the official apparel provider for the Nigerian team at the upcoming Olympics in Tokyo, becoming the first indigenous African apparel brand to feature at the Games
Rugby Union
Sponsorship & Marketing

Coca-Cola Company’s global hydration brand, Powerade, has signed on as the latest sponsor of the British & Irish Lions’ forthcoming rugby union tour to South Africa.
Rugby Union
Sponsorship & Marketing

Telco MTN has renewed its headline sponsorship of South Africa’s men’s rugby union team and has also been confirmed as a principal partner of the British and Irish Lions’ upcoming tour of the country. T
Rugby
Sponsorship & Marketing

Automotive manufacturer Land Rover has signed up as a sponsor of the 2021 British & Irish Lions Tour of South Africa
Rugby Union
Sponsorship & Marketing

Logistics company DHL and the Swiss watch manufacturer Tudor are the first to strike deals to sponsor the 2022 Rugby World Cup Sevens
Rugby Union
Sponsorship & Marketing

South Africa’s Western Province Professional Rugby has extended its sponsorship contract with global logistics firm DHL.
Multi-sport
Sponsorship & Marketing

The Brazilian Olympic Committee (COB) has signed up department store Riachuelo as a sponsor
Rugby Union
Events

World Rugby has appointed South African agency Megapro as its exclusive sponsorship sales agent for the 2022 Rugby World Cup Sevens, which is taking place in Cape Town
Multi-sport
Sponsorship & Marketing

South African sportswear retailer Mr Price Sport has become the official technical sponsor of Team South Africa in a four-year deal that will take in the Tokyo 2020 Olympic and Paralympic Games and the…
Cricket
Sponsorship & Marketing

Online betting and gaming company Betway has become title sponsor of Cricket South Africa’s Twenty20 competition, the T20 Challenge.
Multi-sport
Events

The South Africa v England one-day international cricket series in South Africa was postponed, following concerns about the welfare of players and after reports of breaches of the bio-secure bubbles surrounding…
Cricket

In March 2019, Castle Lager leveraged its trio of South African national team sponsorships with a campaign revolving around a blended national team jersey, with live events, experiences, TV and social content and on-pack work.
Netball

To promote its new title sponsorship of South Africa’s Netball League in 2019, Telkom set out to grow support, attendance and awareness through an event-based campaign.
Multi-sport
Events

Most Japanese companies want the Olympics to go ahead in the country next year, according to a survey - Reuters
Rugby Union
Sponsorship & Marketing

South African beer brand Castle Lager has become the official title sponsor of the British & Irish Lions Tour of South Africa in 2021
Rugby Union
Sponsorship & Marketing

South African Breweries has further enhanced its long-running association with South Africa Rugby after agreeing a three-season deal for its Carling Black Label beer brand to title sponsor club competition…