Spain
‘Food of Spain’ signs Spanish Football Federation sponsorship
The Spanish Football Federation (RFEF) has expanded its agreement with the Spanish government to promote food from the country to include a broad set of sponsorship rights
Moovit backs Basketball Champions League’s Final Four
Moovit, a mobility-as-a-service solutions provider and urban mobility app, has agreed a deal to sponsor the Basketball Champions League for the upcoming Final Four stage of the competition
Atlético Madrid ‘set to name’ WhaleFin as main shirt sponsor
Atlético de Madrid has reportedly signed a club record main shirt sponsorship agreement with the cryptocurrency investment app WhaleFin.
Real Madrid, Blue Jays enhance facilities with Daktronics deals
US audiovisual systems provider expands footprint with two new pacts
Endesa extends backing of Spain’s women’s basketball league
Energy company Endesa has renewed an agreement with the Spanish Basketball Federation (FEB) for title sponsor rights to the Liga Femenina de Baloncesto, the country’s top-tier women’s league.
SportiveWays agency opens Dubai office, rebrands logo
Barcelona-based sports marketing agency SportiveWays has opened an office in Dubai to boost its growth in the region
Barça approves Spotify deal, reveals full set of assets
FC Barcelona has revealed details of its main partner and stadium naming rights agreement with audio platform Spotify in the wake of the deal’s approval by an extraordinary assembly of delegate members.
LaLiga to hold esports tournament in India sponsored by Hero Vired
LaLiga is to stage an esports tournament in India next month, the Spanish football league has announced.
The eLaLiga Trophy will be held virtually across India from April 9 to 26
RFEF announces two new sponsors, renews with Renfe
The Spanish Football Federation (RFEF) has signed sponsorship deals with pet grooming company Artero and mineral water brand Agua Sierra Cazorla, and renewed an agreement with state-owned rail operator…
Banc Sabadell renews Barcelona Open title sponsorship
Banc Sabadell has agreed to extend its title sponsorship of the Barcelona Open ATP 500 tournament for another year in a deal with host club and event organisers, the Real Club de Tenis Barcelona.
MKTG Sports Agency awarded LaLiga commercial remit in Southeast Asia
The Laos-based MKTG Sports Agency has struck an agreement with LaLiga in Southeast Asia
Spotify finalises swoop for Barcelona shirt, training kit and Camp Nou naming rights
Spanish LaLiga club Barcelona has sealed a wide-ranging deal with Spotify that grants the music streaming service naming rights to the Camp Nou stadium, as well as branding on the front of the men’s a…
Real Betis and Volvo focus on sustainability in new sponsorship
Spanish football club Real Betis has signed up automotive manufacturer Volvo as a sponsor
Orange reconnects with Spanish Tennis Federation
The Royal Spanish Tennis Federation (Rfet) has extended its sponsorship agreement with the telco Orange for the 2022 season
Iberia extends backing of RFEF
Spanish airline Iberia has extended its sponsorship agreement with the Spanish Football Federation (RFEF)
Valencia shirt deal marks Cazoo’s latest move in Spain
Spanish football club Valencia has signed online automotive retailer Cazoo as its new Main Partner
Sponsorship payments under pressure as Bitci ‘hit by Turkish controls’
Turkish blockchain company Bitci is thought to have requested payment delays in some of its deals with sports rights-holders and has paused fan token issues because of growing cryptocurrency regulations…
Cabreiroá returns as LaLiga water sponsor
LaLiga, the governing body of the top two divisions of Spanish football, has signed a sponsorship deal with mineral water brand Cabreiroá.