Spain
BBVA looks to NBA experience for Liga activation
Banking group BBVA will launch a new bank account for Spanish football fans as part of its latest title sponsorship renewal with the Liga de Fútbol Profesional, the Spanish football league.
Fiba World Cup 2014 to earn over €10m from sponsors
Sponsorship revenue for the 2014 Fiba Basketball World Cup in Spain has passed the €10m ($13.4m) mark after the two most recent National Supporter deals, with private healthcare service Sanitas and mobile operator Vodafone Spain.
UCI WorldTour mainstay to fold after sponsorship blow
UCI WorldTour cycling team Euskaltel-Euskadi has confirmed it will disband at the end of the 2013 season after having failed to secure a secondary sponsor for the 2014 campaign.
Barcelona scores double deal with EA Sports and Replay
Spanish Liga champion Barcelona has bolstered its commercial portfolio by signing a three-year deal with EA Sports and a four-year agreement with Italian designer Fashion Box's Replay brand.
FIATC extends Joventut sponsorship
Insurance company FIATC has renewed its deal to support Spanish basketball team Joventut.
Barcelona to promote Viera brand through Panasonic tie-up
Spanish Liga football club Barcelona has enhanced its commercial portfolio by signing a three-year partnership with Panasonic.
Estrella backs Barcelona’s FINA World Championships
Catalan brewery Estrella Damm has signed a sponsorship agreement with the Barcelona 2013 organising committee for the 15th International Swimming Federation (FINA) World Championships.
Qatar Airways expands Barcelona sponsorship activity
Qatar Airways has expanded its sponsorship activity with Barcelona by agreeing to become the title sponsor of the Spanish top-tier Liga football club’s Asian Tour this summer.
Allianz makes a splash with FINA World Championships partnership
Allianz has agreed a deal to sponsor the 2013 edition of the International Swimming Federation (FINA) World Championships.
Hummel scores Real Valladolid deal
Hummel has agreed to become the new technical sponsor of Spanish top-tier Liga club Real Valladolid, in a deal that will run from next season until June 2017.
Huawei solidifies Spanish football interest with LFP deal
The Spanish Football League (LFP) has agreed a two-year sponsorship deal with Chinese telecommunications firm Huawei.
Osasuna unveils Adidas partnership
Sportswear company Adidas has agreed a “long-term” deal to provide the kit for Spanish top-tier Liga football club Osasuna.
BBVA extends Liga backing
Banking group BBVA has struck a deal to extend its title sponsorship of the Spanish Liga, the top division of football in the country.
Carrefour set for prominent Vuelta exposure
French supermarket chain Carrefour has signed up as a sponsor of the Vuelta a España cycling race.
Emirates takes flight with Real Madrid
Emirates has further bolstered its position in the football shirt sponsorship market after finalising a five-year deal with Real Madrid.
Real Madrid set to strike new Bwin partnership with Emirates deal imminent
Real Madrid has paved the way to sealing a new shirt sponsorship deal with Emirates by announcing that it is close to agreeing a multi-year digital partnership with current sponsor Bwin.
Vodafone gets behind Spain’s FIBA World Cup
Vodafone has agreed a deal to become a national supporter for Spain’s hosting of the 2014 FIBA World Cup.
Atlético Madrid ordered to pay compensation to Mediapro
Spanish Liga football club Atlético de Madrid has been ordered to pay Mediapro €5.365m ($6.92m) for breaking its broadcast rights contract with the agency.