Spain
Atletico seals long-term Nike deal
Spanish Liga champion Atlético Madrid has agreed a long-term extension to its kit partnership deal with US sportswear giant Nike until 2026.
LFP extends partnership with state lottery group
The Spanish Football League (LFP) has extended its partnership with the country’s state lottery group, Sociedad Estatal Loterías y Apuestas del Estado (SELAE/LAE), for the 2014-15 Spanish Liga season.
Barcelona shirt reaches new heights after Beko deal
Branding space on the FC Barcelona team jersey has reached a new financial high following white goods manufacturer Beko’s deal in June.
Espanyol lower stadium asking price to close Power8 deal
Spanish Liga football club RCD Espanyol dropped its asking price for the naming rights to its stadium before signing a seven-year deal, from 2014-15 to 2020-21, with gaming technology company Power8 this month.
Barcelona signs sponsor in key Mexican market
Spanish Liga football club Barcelona has agreed a new long-term sponsorship deal with Mexican beer brand Tecate.
Rayo Vallecano attracts Chinese shirt sponsor
Spanish Liga football club Rayo Vallecano has entered into a new sponsorship deal with Chinese sports management company NJQY.
Liga ACB powers up with Endesa extension
Spanish electric utility company Endesa has agreed a two-year extension to its title sponsorship of the Liga ACB, the top division of Spanish basketball.
Real Sociedad earns its stripes with Adidas
Spanish Liga football club Real Sociedad has agreed a partnership deal with sportswear giant Adidas.
Teka returns to back Real Madrid’s basketball team
German multinational kitchen and bath products manufacturer Teka has agreed a three-year sponsorship deal with Spanish basketball team Real Madrid.
Barcelona and Beko sign global sponsorship deal
Spanish Liga football club Barcelona has agreed a new sponsorship deal with Turkish domestic appliances brand Beko.
Athletic Bilbao signs up shirt sponsors for new season
Spanish Liga football club Athletic Bilbao has extended its agreement with main sponsor Petronor and will assign branding space on its shirt sleeves to a commercial partner for the first time, according to the Deia.com website.
Espanyol nets maiden stadium naming deal with Power8
Gaming technology provider Power8 has agreed a seven-year stadium naming rights deal with Spanish Liga football team Espanyol.
Barcelona signs first Chinese partner
Electronic and technological goods retail chain Suning Company has become the first Chinese partner of Spanish Liga football club Barcelona.
La Liga’s Granada scores Joma tie-up
Spanish Liga football club Granada has signed a partnership deal with sportswear company Joma.
Estrella Damm becomes Mediterranean Games sponsor
Catalan beer brand Estrella Damm has penned a deal to become the first sponsor of the 2017 Mediterranean Games.
La Liga’s Elche secures Kelme as kit partner
Spanish Liga football team Elche has agreed a three-year kit deal with sportswear manufacturer Kelme.
Levante nets Nike partnership
Spanish Liga football club Levante has secured a two-year deal, from 2014-15 to 2015-16, with US sportswear giant Nike.
BMW nets sponsor slot at Fiba World Cup
German automotive manufacturer BMW has agreed a deal with the International Basketball Federation (Fiba) and the Spanish Basketball Federation (FEB) to become a national supporter of the 2014 World Cup.