Spain

Football
Sponsorship & Marketing

LaLiga’s new title sponsorship agreement with EA Sports will improve its ability to engage new fans and allow it to pivot to a more “qualitative” sponsorship approach, according to Jorge de la Vega, comme…
Golf
Sponsorship & Marketing

Saudi-backed team golf series LIV Golf has sold the title rights to its first-ever event in continental Europe to the tourism and sport authority for the Spanish region of Andalucía in a multi-year deal.
Football
Sponsorship & Marketing

Spanish LaLiga club Valencia has agreed a two-season extension to its kit sponsorship deal with Škoda.
Football
Sponsorship & Marketing

RCD Mallorca has announced a five-year extension with Nike as the LaLiga club's kit sponsor
Football
Sponsorship & Marketing

Spanish LaLiga club Valencia will have its third new main sponsor in as many seasons after agreeing a multi-year deal with locally based TM Real Estate Group
Basketball
Sponsorship & Marketing

The Spanish Basketball Federation (FEB) has renewed its sponsorship deal with telecommunications company Finetwork
Football

US ticketing firm Stage Front will advise RCD Espanyol on the best ways to spend funding from the LaLiga Impulso project as part of its new stadium-naming agreement with the Spanish Segunda División team. Ben Cronin reports.
Football
Sponsorship & Marketing

Mineral water brand Acqua Lete has renewed its ‘Premium Partner’ agreement with the Italian Football Federation (FIGC), adding to a spate of new deals for the cycle from 2023 to 2026.
Football
Sponsorship & Marketing

Air conditioning systems maker Baxi has announced an extension of its sponsorship of Atlético de Madrid Femenino, the Spanish LaLiga club's women's team.
Football
Sponsorship & Marketing

Spanish Segunda División side RCD Espanyol has announced a stadium naming rights deal with US ticketing and hospitality company Stage Front that will see the firm transform the matchday experience at …
Sailing
Sponsorship & Marketing

Brewery SA Damm has agreed a deal to sponsor the 37th America’s Cup, which will be hosted in its home city of Barcelona, along with the sailing competition’s defending champion, Emirates Team New Zealand (ET…
Football
Sponsorship & Marketing

Spanish LaLiga club FC Barcelona has signed up Dutch consumer electronics manufacturer TP Vision as a new main partner and sleeve sponsor of its men’s team.
Football

Castore co-founder Tom Beahon discusses the brand's latest kit supply deal with Athletic Bilbao and the UK-based sportswear company's wider strategy in European football. Matthew Williams reports.
Football
Finance & Law

Spanish LaLiga club Real Madrid is reported to have lost a claim for €400m ($435m) in compensation following the collapse of a major sponsorship deal with International Petroleum Investment Company (IPIC), a…
Road Cycling
Sponsorship & Marketing

Consumer credit and mobile banking group Cofidis has extended its sponsorship of Spain’s La Vuelta Grand Tour cycling event for two more years until 2024.
Football
Sponsorship & Marketing

Spanish LaLiga club Cádiz CF has announced a new sleeve sponsor in technology and artificial intelligence firm Wehumans.
Football
Sponsorship & Marketing

Castore, the UK sportswear brand, has added another high-profile football club to its growing portfolio in the sport, this time Spain's Athletic Club.
Football
Sponsorship & Marketing

Spanish LaLiga club RCD Espanyol has renewed its sponsorship deal with Czech automotive manufacturer Škoda. The deal covers Espanyol’s men’s and women’s teams until the end of the 2023-24 season. Šk