Spain
Hankook confirms four-year extension with Real Madrid
Korean tyre company Hankook Tire has signed off on an extension of its global sponsorship with LaLiga giants Real Madrid for another four seasons until the end of the 2022-23 season
Forex brand FBS signs global deal with Barcelona
Online trading platform FBS has signed a global sponsorship deal with LaLiga club Barcelona for four-and-a-half years, through 30 June 2024
Santander backs FIM’s Sidecar World Championship
Spanish banking group Santander has agreed a deal with the International Motorcycling Federation (FIM) to support its Sidecar World Championship
Tecnocasa Group extends with LaLiga’s Getafe
Madrid-based LaLiga club Getafe has extended its main shirt deal with real estate company the Tecnocasa Group
LaLiga engages with skiers through Grupo Aramón tie-up
LaLiga, the organising body of the top two divisions of Spanish club football, has sought to embrace the winter sports market by agreeing a partnership with ski resort organisation, Grupo Aramón.
Real Madrid appoints IMG for exclusive digital overlay advertising sales
Spanish football club Real Madrid has signed up the IMG agency on an exclusive basis to sell the club’s digital overlay advertising on perimeter boards at the Santiago Bernabéu stadium.
Madrid Open signs StubHub as exclusive ticket-sales platform
The Madrid Open tennis tournament has signed up global ticketing service StubHub as a sponsor
Joma extends with Spanish Rugby Federation
The Spanish Rugby Federation (FER) has extended its kit partnership with Joma through to 2024
Unicaja title sponsors basketball’s Copa del Rey
Spanish banking company Unicaja has been unveiled as the title sponsor of domestic club basketball competition the Copa del Rey
LaLiga signs Sony Bank deal, teams up with cricket star Rohit Sharma
LaLiga has signed its latest regional sponsor in Japan through a deal with commercial banking group Sony Bank
Brazil’s Banco BMG becomes Barcelona’s ninth regional banking partner
Brazilian bank Banco BMG has signed as a regional partner of LaLiga club FC Barcelona for the next three years
Goals Beyond the Game – Rakuten & FC Barcelona
The 2018 ‘Goals Beyond the Game’ campaign showcased Rakuten and Barcelona’s shared support for the United Nation’s Social Development Goals.
Lotto backs Spanish esports outfit Team Queso
Italian sportswear brand Lotto has agreed a deal to sponsor Spanish esports organisation Team Queso.
From next year, players and staff at Team Queso will wear Lotto apparel
Turkey Tourism eyes major Real Madrid deal as country ramps up marketing spend
Real Madrid is said to be close to signing a training kit sponsorship with Turkey Tourism worth around €12m ($13.3m) per year.
AR Giant Soccer Player Stunt – Orange & LaLiga
LaLiga media partner Orange teamed up with Google Assistant for an augmented reality stunt at the 2019-20 season opener between Celta Vigo and Real Madrid.
Air Europa acquires shorts branding rights at Real Valladolid
Spanish airline Air Europa has signed as a sponsor of LaLiga club Real Valladolid for the rest of this season in a deal that includes branding on the players’ shorts.
Marathonbet becomes Real Madrid’s first regional sponsor in Russia
Spanish LaLiga football club Real Madrid has signed its first regional partner in Russia through a deal with online bookmaker Marathonbet
Clench Your Teeth – Dentix & Atlético Madrid
Atléti and its official dental services provider promoted their partnership in 2017-18 with ‘Clench Your Teeth’.