South America
Sportfive brokers MoonPay sponsor deal for Flamengo
Campeonato Serie A club Flamengo has signed a wide-ranging deal with Web3 infrastructure company MoonPay, with the agreement also incorporating its basketball team
Qualcomm expands global football portfolio with Copa do Brasil investment
5G technology provider Qualcomm Technologies has announced a partnership with Brazil's domestic football cup competition through its Snapdragon brand
Argentina FA signs up crypto-centric gambling sponsors
The Argentinian Football Association (AFA) has struck gambling-related sponsorships with crypto casino BC.Game and online betting platform Duelbits.
The BC
Corinthians extends with shirt sponsor ALE
Campeonato Brasileiro Série A football club Corinthians has renewed its shirt sponsorship deal with fuel distribution company ALE.
Socios retains AFA fan token rights as legal dispute settled
The Argentinian Football Association (AFA) has announced that Socios
Brazilian justice ministry investigates betting sponsorship contracts
Brazil’s Ministry of Justice has ordered football clubs, federations and the broadcaster Globo to submit their advertising and sponsorship contracts with sports betting operators for scrutiny amid concerns o…
Galera.bet signs as Brazilian Basketball Confederation ‘master sponsor’
Sports betting operator Galera.bet has signed as a new ‘master sponsor’ of the Brazilian Basketball Confederation (CBB) until 2031.
CBF renews top-tier Itaú Unibanco sponsorship
The Brazilian Football Confederation (CBF) has signed a renewal to its sponsorship contract with financial services company Itaú Unibanco.
Corinthians and Gol Plus launch ‘master warm-up’ sponsorship
Brazilian top-flight football club Corinthians has signed a sponsorship deal with vehicle protection company Gol Plus with the focus on assets connected to the pre-match warm-up
LaLiga expands RushBet deal across South America
LaLiga has expanded its regional sponsorship agreement with gambling platform RushBet.
In 2021, the brand became LaLiga’s exclusive betting partner in Colombia.
Athletico-PR returns to sports betting marketplace with Betsson sponsorship
Campeonato Brasileiro Série A football club Athletico Paranaense has agreed a new shirt sponsorship deal with Swedish online gambling company Betsson.
Codere upgrades to ‘$3.5m’ per season main shirt deal at River Plate
Spanish multinational betting operator Codere has upgraded its official bookmaker agreement with Argentinian football club River Plate to become the club’s new main shirt sponsor.
AFA fills airline category with Aerolineas Argentinas
The Argentinian Football Association (AFA) has signed up Aerolineas Argentinas to its sponsorship portfolio
Athletico-PR ends EstrelaBet deal after four days
Campeonato Brasileiro Série A football club Athletico Paranaense has cancelled its shirt sponsorship deal with sports betting company EstrelaBet after just four days.
EstrelaBet signs shirt sponsorship deals with Athletico Paranaense and Internacional
Sports betting company EstrelaBet has agreed shirt sponsorship deals with Campeonato Brasileiro Série A football clubs Athletico Paranaense and Internacional, while Atlético Mineiro has signed a long-term con…
Fluminense and Benfica sign with Socios
Brazilian Série A club Fluminense and Liga Portugal outfit Benfica have signed agreements to launch fan tokens on Socios.com.
AFA announces sponsorship agreement with BetWarrior, ‘strikes deal’ with Yili
The Argentinian Football Association (AFA) has announced a sponsorship agreement with Latin American betting operator BetWarrior and has reportedly struck a separate sponsorship deal with Chinese dairy…
Galera.bet and GiroAgro sponsor Campeonato Brasileiro
Brazilian betting operator Galera.bet has signed a three-year deal as a master sponsor of the Campeonato Brasileiro, Brazil’s top-tier football league.