South America

Argentinian Primera División football club Boca Juniors has agreed a shirt sponsorship deal with US-based broadcaster DirecTV Latin America.

Sports betting company EstrelaBet has extended its shirt sponsorship deal with Campeonato Brasileiro Série A football club Internacional.

Investments from online betting brands in the sponsorship of Brazilian football clubs and competitions over the last 12 to 18 months have led to massive inflation in the value of sponsorship rights, even though sports betting is still not properly regulated in the country.

Campeonato Brasileiro Série A club Grêmio has agreed a shirt sponsorship deal with betting company Esportes da Sorte.

Continental Tyres has renewed its sponsorship of Brazilian club football’s Copa do Brasil for the 2023 and 2024 seasons, taking the brand’s association with the competition to 10 years.

The Copa do Brasil has secured a sponsorship deal with tubing manufacturer Krona.

São Paulo FC has renewed a sponsorship agreement with ABC da Construção that affords the Brazilian construction firm branding on the back of the men’s team’s shorts. Th

Conmebol, the governing body for football in South America, has added Coca-Cola to its sponsorship portfolio in a four-year deal covering various club competitions

Online betting company Betfair has agreed a two-year deal to become the new main sponsor of Cruzeiro, as the Belo Horizonte club prepares to return to Campeonato Brasileiro Série A, the top tier of Brazilian …

Global payments company Mastercard has extended its sponsorship deal for the Copa Libertadores, while adding backing of the women’s edition of the South American club football tournament.

Mayonnaise brand Hellmann’s has agreed a deal to sponsor the NBA basketball league in Brazil.

Betting group Betsson has renewed its title sponsorship of the Peruvian Liga 1, while it has agreed a separate deal for naming rights to the top flight of Chilean club football

Sports betting operator Betano has added the Supercopa do Brasil to its title sponsorship of domestic club football competition the Copa do Brasil

Argentina’s Liga Profesional de Fútbol (LPF), the top tier of domestic club football, has signed a sponsorship deal with fast-food restaurant chain McDonald’s.

The Brazilian Olympic Committee (COB) has agreed a two-year sponsorship deal with pharmaceutical company Medley

Brazilian club Flamengo has signed up electrical wires and cables company Sil Fios e Cabos Elétricos as its shirt sleeve sponsor for the 2023 season.