South America
Karcher cleans up with Dakar Rally deal
Cleaning products and accessories company Karcher has renewed its partnership with the Dakar Rally for the 2014 edition of the motorsport event.
FFF targeting 15% increase in national team sponsorship
The French football federation, the Fédération Française de Football, expects to increase its national team sponsorship revenue by between 10 and 15 per cent in its next cycle, to about €72m ($96.5m) per year, with a host of deals set to be agreed in the coming months.
Itau banks on CBF for eight more years
Banking group Itau has extended its sponsorship of the Brazilian Football Confederation (CBF) by a further eight years.
Williams looks to Brazilian market after ending PDVSA deal
Formula One team Williams has confirmed it will end its major sponsorship deal with Venezuelan state oil company PDVSA at the close of the 2013 season following the departure of driver Pastor Maldonado.
Samsung deal takes CBF past $100m per year
A deal last month with consumer electronics company Samsung lifted sponsorship revenue for the Brazilian football federation, the Confederação Brasileira de Futebol, to more than $100m (€73.5m) per year.
Cruzeiro signs sound insurance policy with Zurich deal
Campeonato Brasileiro Serie A football club Cruzeiro has agreed a new sponsorship deal with Swiss insurance giant Zurich.
Corinthians reconnect with TIM
Campeonato Brasileiro football club Corinthians has signed a two-and-a-half year extension to its shirt sponsorship deal with Italian telecommunications firm TIM.
Caixa backs new Brazilian women’s football league
The Brazilian Football Confederation (CBF) has launched the country’s first domestic club league, with government-owned bank Caixa Econômica Federal coming on board as its main commercial partner.
Rio 2016 facing sponsorship challenges – Heiberg
International Olympic Committee Marketing Commission chairman Gerhard Heiberg has admitted that organisers for the 2016 Olympic Games in Rio de Janeiro are facing challenging conditions as they attempt to sell sponsorship packages for South America’s first Games.
Samsung joins Brazil on road to World Cup
The Brazilian Football Confederation (CBF) has agreed a new sponsorship deal with Samsung.
Paraguayan FA retains Adidas backing
The Paraguayan Football Association (APF) has agreed a five-year extension to its partnership with Adidas.
Copa Sudamericana secures Total revenue boost
The South American Football Confederation, Conmebol, secured an increase of at least 20 per cent in the value of the naming rights to its second-tier club competition, the Copa Sudamericana, in its deal last month with oil and gas company Total.
Atletico Mineiro connects with TIM
Campeonato Brasileiro Série A football club Atlético Mineiro has agreed a new sponsorship deal with Italian telecommunications firm TIM.
P&G and The UFC (Brazil)
The UFC and P&G campaign was developed to activate individual marketing campaigns for three of P&G’s brands in Brazil.
Nova Schin secures stock car-racing rights in Brazil
Brazilian brewery Nova Schin has reached a title sponsorship deal with the country’s stock car motorsport championship.
Panasonic extends Neymar ties
Panasonic has signed a four-year extension to its global partnership with Brazil and Barcelona football star Neymar, with the agreement set to place a heavy emphasis on the company’s sponsorship of the 2016 Olympic Games in Rio de Janeiro.
Nissan on board with Vasco da Gama
Brazilian football club Vasco da Gama has announced a sponsorship deal with car manufacturer Nissan.
Medellin 2018 secures Bancolombia backing ahead of Youth Olympics vote
The bid committee for Medellín’s tilt at the 2018 Youth Olympic Games has secured a sponsorship deal with Bancolombia – the largest commercial bank in Colombia.