South America
HotForex title sponsors Santos esports team in SportQuake-brokered deal
Forex and commodities broker HotForex has signed a one-year title sponsorship deal with Santos e-Sports, the official esports division of Brazilian football club Santos
AFA secures McDonald’s in digitally-focused sponsorship
The Argentine Football Association has signed a sponsorship deal with fast-food restaurant chain McDonald’s.
The three-year deal will allow McDonald’s to sponsor all Argentine national teams.
Continental extends backing of Copa do Brasil
German tyre manufacturer Continental has renewed its title sponsorship of the Copa do Brasil club football competition
BetPlay acquires title rights to Colombian league and cup competitions
Colombian football's top division (Dimayor) has signed up online gambling platform BetPlay as title sponsor in a four-year deal
Octagon expands into Argentina, Colombia
International sports and entertainment agency Octagon is expanding its presence in Latin America by confirming plans to work in Argentina and Colombia this year
Flamengo signs up Total in two-year deal
Brazilian football club Flamengo has agreed an official sponsorship deal with multi-national oil and gas company Total
Coritiba expands MarjoSports deal, Athletico Paranaense renews with Umbro
Coritiba has unveiled online betting and entertainment company MarjoSports as its main shirt sponsor for the 2020 season
Vasco da Gama signs Havan as sleeve sponsor, set for Kappa deal
Campeonato Brasileiro Série A football club Vasco da Gama has signed a shirt sponsorship deal with department store chain Havan and is reportedly set to announce a kit supplier deal with Italian sportswear …
Midea follows Man City sponsorship with Corinthians back-of-shirt deal
Brazilian football club Corinthians has signed up Chinese consumer appliance brand Midea as its main back-of-shirt partner until the end of the season
Ypióca title sponsors Brazil’s Campeonato Cearense
Diageo-owned beverage manufacturer Ypióca has agreed a deal to become title sponsor of the Campeonato Cearense state football competition in Brazil.
Santos extends with Umbro, Vasco renews with kit-branding sponsors
UK-based sports brand Umbro has extended its kit supplier deal with Brazilian football club Santos for another season
The Hacking Jersey – Cristal & the Peruvian Football Federation
Around Peru’s World Cup 2018 away play-off match against New Zealand, national-team sponsor Cristal ‘hacked’ the opposition team’s shirt so the stadium in Wellington appeared full of away support.
Havaianas goes deeper into surfing with global WSL deal
World Surf League (WSL) has signed a two-year global partnership with Brazilian flip-flop and beach shoe brand Havaianas
Umbro to replace Under Armour as kit supplier to Fluminense
UK sports brand Umbro will take over from US rival Under Armour as the kit supplier to Brazilian football club Fluminense in 2020
Brazilian club Santos extend agreement with sleeve sponsor Kicaldo
Brazilian football club Santos has extended its sleeve sponsorship contract with agribusiness company Kicaldo until the end of 2020
FC Diez Media names Soalheiro to sponsorship role
FC Diez Media, the joint venture established by the IMG agency and digital media company DAZN Group to sell rights to the Conmebol club competitions, has named Felipe Soalheiro as sponsorship sales director
Telcom Argentina-Estudiantes deal creates technology showcase at Estadio Uno
Telecom Argentina has signed as a technology partner of the Estadio Uno, the new home of Argentinean Primera División club Estudiantes de la Plata.
Buser adds Botafogo to shirt sponsorship portfolio
Ride-sharing app Buser has agreed a shirt sponsorship deal with Campeonato Brasileiro Série A football club Botafogo.