South Africa
Worn As One – New Balance & Cricket South Africa
New Balance launched the 2018-19 Proteas kit with a multifaceted, seven-month campaign called ‘Worn as One’.
South African Rugby Union extends with FlySafair
The South African Rugby Union has extended the sponsorship contract of domestic airline FlySafair
Momentum agrees deal to sponsor South Africa women’s cricket
Insurer Momentum has agreed a four-year deal to be the main sponsor of the South African women's national cricket team.
The deal starts immediately and runs until the end of the 2023-24 season
LaLiga expands in South Africa with gambling brand Hollywoodbets
Spanish football’s LaLiga has added South African sports betting company Hollywoodbets to its portfolio of regional sponsors.
Cell C extends naming-rights deal with Super Rugby’s Sharks
Durban-based Super Rugby franchise the Sharks has renewed its major sponsorship deal with South African telecommunications company Cell C
Goodyear signs new WEC deal as Monza, Kyalami added to calendar
Tyre manufacturer Goodyear has been unveiled as a premium partner of the World Endurance Championship as part of a wider agreement involving the Automobile Club de l’Ouest (ACO) and the European Le Mans S…
CSA suspends CEO as Standard Bank confirms deal won’t be renewed
Cricket South Africa (CSA) suspended chief executive Thabang Moroe on allegations of misconduct today (December 6) just hours after sponsor Standard Bank cited governance concerns at CSA for its decision…
Crown National to sponsor Western Province rugby clubs
South African food brand Crown National has signed as associate sponsor of two Western Province rugby union teams – the DHL Stormers and DHL Western Province.
CSM signs as exclusive sponsorship agency for 2021 Lions Tour
The CSM Sport & Entertainment agency has been appointed by both SA Rugby and the British & Irish Lions as their official sponsorship agency to exclusively manage all sponsorship rights for the Lions 2021…
MTN seeks to extend headline Springboks sponsorship
South African telecoms operator MTN is set to renew its headline sponsorship of the Springboks, South Africa’s world championship-winning rugby union team.
Hollywoodbets expands rugby sponsorship portfolio with Sharks
The Sharks, the Durban-based Super Rugby franchise, has unveiled South African sports betting operator Hollywoodbets as a new associate sponsor.
The deal will run for three years, from 2020 to 2022.
Kingsmead Stadium lands naming-rights deal with Hollywoodbets
South African sports betting operator Hollywoodbets has agreed a deal to acquire naming rights to Kingsmead Cricket Ground, home of Durban-based franchise the Dolphins
Arbitrator to decide PSL, SAFA sponsorship dispute
A dispute between the Premier Soccer League and South African Football Association over the latter’s signing of a sponsorship deal with insurance company OUTsurance will head to arbitration.
Emirates extends backing of Super Rugby’s Lions
Dubai-based airline Emirates has renewed its title sponsorship agreement with South African Super Rugby franchise the Lions
Samsung signs on as kit sponsor of South African Rugby Union
Korean electronics brand Samsung has entered into a partnership with the South African Rugby Union (SARU) and will benefit from brand exposure on the national team’s shorts as part of the agreement.
Netball South Africa lands Telkom partnership
South African telco Telkom has agreed a deal to sponsor the Netball South Africa national governing body
Toyota maintains commitment to Pro14’s Cheetahs
South African rugby union team the Cheetahs has agreed a three-year extension to its partnership with main sponsor, Japanese automotive manufacturer Toyota
Mercedes-Benz to support WorldTour’s Team Dimension Data for Qhubeka
Team Dimension Data for Qhubeka, the International Cycling Union’s (UCI) only African World Tour team, has announced a partnership with car manufacturer Mercedes-Benz.