South Africa

The Sharks Super Rugby franchise has agreed a three-year deal to make South African telecommunications firm Cell C its new title sponsor

Sports performance brand Asics has agreed a six-year deal to become the official apparel sponsor of the South African Rugby Union (SARU).

South African cricket franchise the Eastern Titans have reached an agreement to make vehicle tracking and fleet management company Ctrack their first ever associate partner.

Financial services company The Unlimited has agreed a three-year deal for the naming rights to leading South African cricket team the Easterns Titans.

South African rugby union team the Golden Lions has announced a commercial partnership with uniform supplier Kit Group.

Petroleum company Engen has announced a three-year deal with SuperSport United to become the main sponsor of the South African Premier Soccer League club.

The South African branch of risk management firm Aon has secured a two-year deal to become an associate sponsor of the Highveld Lions cricket team.

South African mountain bike race the Absa Cape Epic has signed up ASSOS of Switzerland as its new official premium cycling apparel sponsor.

The South African Football Association has extended its partnership with energy and chemical company Sasol through to 2017.

Europcar South Africa has agreed a deal with the South African Rugby Union to become the official car rental supplier to SARU and its national teams.

The South African Premier League has denied reports that sponsors influenced its decision to block a friendly match between Ajax Cape Town and Liverpool.

South African mobile telecommunications company Vodacom has extended its sponsorship of Soweto-based football clubs Orlando Pirates and Kaizer Chiefs in a five-year deal