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Europcar drives away with SARU partnership

Europcar South Africa has agreed a deal with the South African Rugby Union to become the official car rental supplier to SARU and its national teams.

The deal will enhance Europcar’s association with rugby, with the car rental firm also having been a sponsor of the Sevens World Series tournament. The South African branch of Europcar will join SARU’s portfolio of official sponsors, which includes the likes of Virgin Active, Acer and Gilbert.

“We aim to keep our brand continually evolving and this is a natural progression from our sponsorship of the HSBC Sevens World Series tournament,” Dawn Nathan-Jones, chief executive of Europcar South Africa, said.