Russia
Fifa adds LUCI to World Cup sponsorship tree
Chinese technology and entertainment experience company LUCI has agreed a deal to sponsor the 2018 Fifa World Cup in Russia ahead of the start of the national team football tournament later this week.
Fifa signs latest Chinese sponsor for World Cup
Men’s business attire brand Diking has been named as an Asian regional supporter of the upcoming Fifa World Cup in Russia.
Russian Football Union renews Adidas deal
The Russian Football Union has extended its partnership with German sportswear company Adidas.
Alrosa completes European sponsor line-up for World Cup
State-controlled diamond miner Alrosa has been unveiled as the fourth and final European regional supporter of this year’s Fifa World Cup in Russia.
Krasnoyarsk’s winter Universiade signs partners
The organising committee for the 2019 winter Universiade in the Russian city of Krasnoyarsk has agreed sponsorship deals with sports equipment manufacturer Forward, soft drinks company Coca-Cola and financial services company Sberbank.
Russian Railways becomes latest World Cup sponsor
Russian Railways has today (Thursday) been unveiled as an official European supporter of this year’s Fifa World Cup national team football tournament, which will take place in its home country.
Rostelecom signs up as World Cup sponsor
Russian telco Rostelecom has been unveiled as a sponsor of this year’s Fifa World Cup national team football tournament.
Fifa signs latest Chinese sponsor for World Cup
Yadea, a Chinese company which specialises in the production of electric-powered motorcycles, bicycles and scooters, has been unveiled as a regional supporter of this year’s Fifa World Cup national team football tournament, which will take place in Russia.
Sunseeker lands 2018 World Cup partnership
British luxury yacht manufacturer Sunseeker has been unveiled as an official partner of the 2018 Fifa World Cup national team football tournament in Russia.
Bosco to withhold IOC branding rights at Pyeongchang 2018
Russian sportswear company Bosco has said it will ask the International Olympic Committee not to use its brand during the 2018 winter Olympic Games amid displeasure at the sanctions imposed on the Russian team for next year’s event.
Fifa signs Chinese partner for 2018 World Cup
Chinese dairy products manufacturer the Mengniu Group has signed up as the latest official sponsor of the 2018 Fifa World Cup national team football tournament in Russia.
Taittinger extends association with Fifa World Cup
French Champagne house Taittinger has extended its partnership with world football’s governing body Fifa.
Euroleague signs betting partner in Russia
Euroleague Basketball, which organises continental club competitions in Europe, has entered into a partnership with Russian bookmaker Fonbet.
Gazprom opts to end World Sailing partnership
World Sailing has agreed to a mutual termination of its sponsorship agreement with Russian energy company Gazprom.
Rubin Kazan signs New Balance deal
US sportswear brand New Balance has agreed a kit partnership with Russian Premier League football club FC Rubin Kazan.
Uber expands sports portfolio with Spartak Moscow partnership
Transportation network company Uber has entered into a partnership with Russian Premier League football club Spartak Moscow.
Dynamo Moscow marks Premier League return with Marathonbet deal
Russian Premier League football club Dynamo Moscow has agreed a shirt sponsorship deal with betting company Marathonbet.