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Euroleague signs betting partner in Russia

Euroleague Basketball, which organises continental club competitions in Europe, has entered into a partnership with Russian bookmaker Fonbet.

The deal runs for two years, with Fonbet serving as the official Russian betting partner of both the EuroLeague and EuroCup club tournaments. 

Should a Russian team advance to the EuroLeague Final Four or EuroCup Finals, Fonbet will also become an official sponsor of these events.

In addition, Fonbet will stage a series of in-arena promotional activities during game breaks and will host social events to promote the partnership.

Alina Yakirevich, chief marketing director of Fonbet, said: “We share the same goals with Euroleague Basketbll – to promote basketball in Russia and to increase the awareness of Russian clubs abroad and of European clubs within our country.”