Russia
A Life of Zenit – Gazprom & Zenit Saint Petersburg/Uefa
Gazprom’s December 2019 mini-documentary leveraged its sponsorships with Zenit and Uefa to take football fans behind the scenes of the club.
Iqoniq adds Zenit to football portfolio, nets back-of-shirt branding
Russia's Zenit St Petersburg is the latest football club to sign a contract with sports and entertainment fan engagement platform Iqoniq
Round-Up: Russia fails to pay athletics fine, overseas IPL ‘likely’, Sha Tin Racecourse opens to punters, and more
World Athletics has halted the process allowing Russian track and field athletes to compete internationally as neutral athletes after Russian Athletics missed a deadline to pay a $6
Russian Premier League ends title sponsor search with Tinkoff deal
The Russian Premier League (RFPL), the top tier of domestic club football, has signed a three-season title sponsorship agreement with financial services group Tinkoff, a deal that is set to have wide-ranging…
Spartak Moscow aids China strategy with ZTE sponsorship
Russian Premier League football club Spartak Moscow has agreed a sponsorship deal with Chinese telco ZTE
Marathonbet becomes Real Madrid’s first regional sponsor in Russia
Spanish LaLiga football club Real Madrid has signed its first regional partner in Russia through a deal with online bookmaker Marathonbet
Konami adds Zenit to list of PES-sponsored clubs
Russian football club Zenit St. Petersburg has been added to Konami’s sponsorship portfolio for its football video game, Pro Evolution Soccer 2020.
KHL renews with sponsors, hails new data offering
Russia’s Kontinental Hockey League has extended sponsorship deals with Hankook, MegaFon, Mastercard and SOGAZ for its 2019-20 season, along with detailing what it claims to be a data project that is t…
Gazprom Neft partners Russian Football Union
Oil and gas company Gazprom Neft has signed as the Official Fuel Partner of the Russian men's football team and the Russian Football Union (RFU)
Online betting brand Winline to sponsor Euroleague Basketball in Russia
Russian online gaming company Winline has signed as the Official Betting Partner of Euroleague Basketball in Russia until 2022
SAP links up with Russian Dota 2 esports event
Software manufacturer SAP has signed up as an official partner of the Epicenter Major Dota 2 esports event in Moscow on June 22
Virtus.pro gets comfortable with DXRacer
Russian esports organisation Virtus.pro has agreed a one-year partnership with gaming chairs manufacturer DXRacer
RIHF seeks to build on Olympic success with Nornickel backing
Nickel and palladium mining and smelting company Nornickel has agreed a deal to partner the Russian Ice Hockey Federation through the next cycle leading up to the 2022 winter Olympic and Paralympic Games
National teams World Cup activations round-up
This article looks at three activation campaigns run by national team sponsors throughout the 2018 Fifa World Cup.
Jako returns as Rubin Kazan kit partner
Russian Premier League football club Rubin Kazan has signed a kit supplier partnership with German sportswear manufacturer Jako.
Fifa signs first African sponsor for 2018 World Cup
Fifa has agreed a deal for Egypt - Experience & Invest to become an official regional supporter of this year's World Cup national team tournament, which begins today (Thursday) in Russia.
Fifa adds LUCI to World Cup sponsorship tree
Chinese technology and entertainment experience company LUCI has agreed a deal to sponsor the 2018 Fifa World Cup in Russia ahead of the start of the national team football tournament later this week.
Fifa signs latest Chinese sponsor for World Cup
Men’s business attire brand Diking has been named as an Asian regional supporter of the upcoming Fifa World Cup in Russia.