Nordics

Skiing
Events

Swedish state-owned gambling company Svenska Spel has stepped up its backing of cross-country skiing by agreeing to become an official partner of new venture, Ski Tour 2020
Football

‘The Match Against Bullying’ was a cause-led initiative by the Swedish FA and national stadium sponsor Swedbank, working in tandem with the Friends charity.
Football

Hummel’s pre-2018 Fifa World Cup kit launch with the Danish Football Association (DBU) put the players in shirts belonging to fans.
Handball
Events

Online gambling operator Kindred Group has agreed a deal with the Infront agency for its Unibet brand to sponsor the European Handball Federation’s men’s and women’s European Championships next year. T
Sailing
Governance

Mineral wool products manufacturer Rockwool Group has been unveiled as the presenting sponsor of a new Danish SailGP team, which will enter the fledgling sailing series in 2020
Handball
Sponsorship & Marketing

German insurance firm Europa Versicherungen has agreed a deal to sponsor handball’s men’s EHF Euro 2020 event, which will take place in Sweden, Austria and Norway.
Skiing
Events

Norwegian supermarket chain Coop Norge has broadened its presence in skiing by agreeing a deal to sponsor the next three editions of the International Ski Federation’s (FIS) Nordic World Ski Championships.
Football
Sponsorship & Marketing

Premier League club Norwich City has entered an agreement with Finnish marketing agency i2 ltd in a bid to further expand its presence across the country
Football
Sponsorship & Marketing

Swedish workwear and profile clothing manufacturer Company Line has agreed a four-year deal with Svensk Elitfotboll, operating body of the top two divisions of domestic football
Esports

Finnish state-owned energy company Fortum’s sponsorship of the DreamHack Masters Stockholm 2018 introduced the brand to a new audience of 18-to-35-year-olds in Sweden and the Nordics.
Handball
Sponsorship & Marketing

Home improvement and gardening company Bauhaus has agreed a deal to sponsor the European Handball Federation’s European Championships in 2020.
Ice Hockey
Events

The Finnish Ice Hockey Association has partnered with the Infront and TMG Sports agencies to jointly develop and offer exclusive marketing and hospitality opportunities in Finland for the 2022 Ice Hockey W…
Skiing
Events

Norwegian transport operator Vy has signed on as the main sponsor of Ski Tour 2020, a new venture for the International Ski Federation’s (FIS) Cross-Country World Cup that groups together events in Norway a…
Football
Sponsorship & Marketing

Building products retailer Stark has agreed a deal to sponsor the Danish Football Association (DBU)
Ice Hockey

The Betsson Group of sports betting and casino gaming sites has renewed its sponsorship of the Swedish Hockey League (SHL)
Football

Norwegian cooperative building association OBOS has enhanced its association with Svensk Elitfotboll, the organising body of the top two club football divisions in Sweden, by becoming the presenting partner…
Handball

Supermarket chain Lidl has extended its association with the European Handball Federation’s men’s European Championship by agreeing to partner next year’s event. L
Football

Danish insurance brand Gjensidige Forsikring has signed as the new title sponsor of the Danish women's football league from 2019-20