Middle East
Etisalat to support Special Olympics events
Telco Etisalat has been unveiled as a sponsor of two upcoming events organised by the Special Olympics, the movement that seeks to empower athletes with intellectual disabilities.
Levante lands Saudi shirt sponsor
Saudi mobile phone operator Jawwy, a subsidiary of telco STC, has agreed a shirt sponsorship deal with Spanish LaLiga football club Levante.
Emirates Cricket Board signs main sponsor
The Emirates Cricket Board has signed a new partnership with Al Nabooda Insurance Brokers.
Bayern partners with Canadian drinks brand
German Bundesliga football club Bayern Munich has entered into a partnership with Canadian drinks brand OXiGEN.
Richard Mille returns to sponsor Race of Champions
Luxury watchmaker Richard Mille has agreed a deal to sponsor the upcoming edition of the Race of Champions motor-racing event.
LaLiga signs Iranian partner
LaLiga, which operates the top two divisions of Spanish football, has agreed a sponsorship deal with Iranian telecommunications company Irancell.
T10 Cricket League lands Indian title sponsor for inaugural event
Indian conglomerate Heera Group has signed on as title sponsor of the T10 Cricket League, a new franchise-based competition that is set to launch in the United Arab Emirates next week.
Retail group backs Special Olympics World Summer Games
Retail company LuLu Group International has agreed a deal to sponsor the 2019 edition of the Special Olympics World Games, an event for athletes with intellectual disabilities.
Alibaba revamps Fifa Club World Cup sponsorship
Chinese e-commerce company Alibaba Group has realigned its partnership with Fifa, football’s global governing body, after its Alibaba Cloud division replaced Alibaba E-Auto as a presenting partner of the Club World Cup.
Acerbis adds season finale to WorldSBK sponsorship
Motorcycling apparel company Acerbis has stepped up its backing of the Superbike World Championship (WorldSBK) by becoming the title sponsor of this weekend’s season-ending Qatar round.
EGA adds Abu Dhabi Championship to golf portfolio
UAE-based aluminium producer Emirates Global Aluminium has agreed a deal to sponsor the Abu Dhabi HSBC Championship golf event.
Newly-formed UAE Pro League club signs shirt sponsor
UAE Pro League football team Shabab Al-Ahli Dubai Club has agreed a deal which will see property developer Emaar become its main sponsor.
Al-Ahli replaces Qatar Airways with Saudia
Saudi Professional League football club Al-Ahli has agreed a shirt sponsorship deal with the Saudia airline.
QNB steps up backing of Qatari football
Financial institution Qatar National Bank (QNB) has renewed its sponsorship deal with the Qatar Football Association (QFA) and Qatar Stars League Management (QSLM).
Rexona partners with EuroBasket, Turkish national side
Unilever-owned antiperspirant brand Rexona has agreed deals to sponsor this year’s EuroBasket national team basketball tournament and the Turkish national side.
UAE Team Emirates banks FAB deal ahead of Tour de France
UCI WorldTour cycling outfit UAE Team Emirates has agreed a jersey sponsorship deal with First Abu Dhabi Bank (FAB) ahead of the start of the 2017 Tour de France.