Latin America
Judge reverses decision in CBF, Sport Promotion legal case
The Brazilian Football Confederation (CBF) has claimed a win in its legal battle with the Sport Promotion agency after a judge opted to reverse a decision from earlier this week which stated that the governing…
CBF ordered to fulfil terms of Sport Promotion contract
The Brazilian Football Confederation (CBF) has been ordered by a judge in Rio de Janeiro to fulfil the terms of its contract with the Sport Promotion agency following a request from the governing body…
CBF latest to secure agreement with Binance
The Brazilian Football Confederation (CBF) has signed a wide-ranging deal with blockchain and cryptocurrency provider Binance
AFA confirms Binance deal after Socios.com challenge
The Argentine Football Association (AFA) has formalised its agreement with blockchain company Binance
Argentinos Juniors sign Bumeran as stadium and shirt sponsor
Argentinian Primera División football club Argentinos Juniors has agreed a wide-ranging sponsorship deal with online job portal Bumeran.
BBVA extends commitment to Liga MX, Mexican football
The Mexican arm of Spanish financial services group BBVA has agreed a two-year extension to its title sponsorship of Liga MX, the top tier of Mexican domestic club football
Conmebol, FC Diez Media launch ‘360-degree’ sponsorship plan for 2023-26 cycle
The South American Football Confederation (Conmebol) and its exclusive commercial agency FC Diez Media have launched the sponsorship plan for the 2023-26 cycle of Conmebol club competitions
Brazilian Football Confederation looks to terminate Sport Promotion deal
The Brazilian Football Confederation (CBF) has filed a request to terminate a contract with the Sport Promotion agency for the rights to market perimeter board advertising across Campeonato Brasileiro…
Le Coq Sportif signs as official supplier to Argentine NOC
French sportswear manufacturer Le Coq Sportif has signed as the official kit supplier of the Argentine Olympic Committee (COA) in a deal that includes the Paris 2024 Olympic Games
Wanda Real Estate signs Argentina team sponsorship in Wanda Sports-brokered deal
Chinese real estate agency Wanda Real Estate has reached a regional sponsorship agreement with the Argentine Football (AFA) for the Chinese territory.
Red Bull Bragantino switches Nike for New Balance as 2022 season begins
Brazilian football club Red Bull Bragantino has signed up New Balance as its new kit supplier
River Plate’s home stadium named ‘Mâs Monumental’ under $20m agreement
Argentinean supermarket brand Mâs has acquired the naming rights to the ‘Estadio Monumental’, home to Primera División football side River Plate, for the next seven years until April 2029.
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Brazilian clubs break from Sport Promotion deal to sign with Brax
A group of 12 Campeonato Brasileiro Serie A clubs have agreed to a perimeter advertising board deal with Brax Sports Assets, quitting an existing contract with the Sport Promotion agency
Atlético Mineiro and Santos leverage gambling category in front-of-shirt deals
Brazilian football club Atlético Mineiro has signed a renewal to its sponsorship contract with gambling platform Betano.
Wanda Sports appointed as AFA’s commercial agent in China
The Argentinian Football Association (AFA) has agreed a deal for Wanda Sports to become the exclusive commercial agent of its national teams in China
Sportfive awarded commercial role to develop Flamengo’s international following
Campeonato Brasileiro Série A club Flamengo has appointed the Sportfive agency to expand its global market presence, with a focus on the US in particular.
Fluminense extends with back-of-shirt sponsor Grupo Gazin
Campeonato Brasileiro Serie A football club Fluminense has renewed its agreement with home appliances retailer Grupo Gazin, which will continue as the team's back-of-shirt sponsor for a further two years
Brazil latest international football sponsorship move for Kavak
The Brazilian Football Confederation (CBF) has signed new and used car retailer Kavak as a sponsor