Latin America
Fifa secures first national partner for Futsal World Cup
Fifa, football’s global governing body, has agreed a deal for Colombian cement company Cementos Argos to become the first national supporter of this year’s Futsal World Cup national team tournament.
Soccer United Marketing to sell Concacaf sponsorship rights
The Confederation of North, Central America and Caribbean Association Football (Concacaf) has signed up Soccer United Marketing to market the governing body’s worldwide sponsorship rights.
Copa Airlines lands São Paulo extension
Panamanian airline Copa Airlines has renewed its sponsorship agreement with Campeonato Brasileiro Serie A football club São Paulo ahead of the new season.
Corinthians likes Facebook partnership
Campeonato Brasileiro Serie A football club Corinthians has entered into a partnership with social media platform Facebook.
Adidas returns to partner Coritiba
German sportswear giant Adidas has entered into a kit partnership with Campeonato Brasileiro Serie A football club Coritiba.
Cruzeiro signs Umbro kit deal ahead of new season
UK sportswear manufacturer Umbro has signed a deal to become the new kit partner of Campeonato Brasileiro Serie A football club Cruzeiro.
Corinthians bank extension with main sponsor
Government-owned bank Caixa Economica Federal has signed a season-long extension to its shirt sponsorship agreement with Campeonato Brasileiro Serie A football club Corinthians.
São Paulo dines out with new sponsor
Steakhouse restaurant chain Rock & Ribs has entered into a partnership with Campeonato Brasileiro Serie A football club São Paulo.
AT&T connects with ‘6 Hours of Mexico City’
Fierce competition in the Mexican telecoms sector and the success of last year’s Mexican Formula One Grand Prix helped push telecoms operator AT&T above the expected market price for Presenting Sponsorship rights to the inaugural ‘6 Hours of Mexico City’ World Endurance Championship (WEC) race.
CBF confirms Cimed sponsorship deal
The Brazilian Football Confederation (CBF) has confirmed a sponsorship deal with Cimed, a pharmaceuticals company.
Brazilian rugby confederation recruits partner ahead of Rio 2016
Global human resources company Robert Walters has been named an official sponsor of the Brazilian Rugby Confederation (CBRu), the governing body of rugby union in the country.
LNB hails historic Caixa deal for Brazilian basketball league
Government-owned bank Caixa Economica Federal has entered into a partnership with the Brazilian National Basketball League (LNB), under which it will become the title sponsor of the top-tier NBB men’s club competition.
Brazil’s NBB takes off with airline partner
Brazilian airline Avianca has entered into a partnership with the country’s National Basketball League (LNB), under which it will sponsor the top-tier NBB club competition.
AT&T backs WEC’s new Mexican race
US telecommunications company AT&T has signed up as the presenting sponsor of the World Endurance Championship’s new race in Mexico.
IPC signs apparel deal with Chinese firm
The International Paralympic Committee has entered into a partnership with 361°, under which the Chinese sportswear company will provide uniforms and products to the IPC’s governing board, VIPs and staff members during this summer’s Paralympic Games in Rio de Janeiro, Brazil.
Chevrolet extends Brazilian Football Confederation deal
The Brazilian Football Confederation (CBF) has extended and expanded a sponsorship deal with automotive manufacturer Chevrolet.
Adidas returns to back NBB All-Star Game
Adidas has agreed a deal with the Brazilian National Basketball League (LNB) which will see the German sportswear giant back the top-tier NBB’s All-Star Game for a second successive year.
Tecate enters the ring with Golden Boy, Alvarez
Mexican beer brand Tecate has agreed a multi-year sponsorship deal with boxing promotional company Golden Boy Promotions, along with an endorsement contract with national hero Canelo Alvarez.