Latin America

Campeonato Brasileiro Serie A football club Corinthians has signed kit sponsorship deals with men’s fashion brand Cia do Terno and energy drinks company Ultra.

Technology company Apple’s largest Brazilian partner, iPlace, has agreed a shirt sponsorship deal with Campeonato Brasileiro Série A football club Grêmio.

Campeonato Brasileiro Serie A football club Fluminense has signed a shirt sponsorship deal with insurance company Thinkseg.

Argentinian Primera División football club Rosario Central has named consumer electronics manufacturer TCL as its new main sponsor.

Shopping mall chain Aliansce has extended its partnership with the Brazilian Olympic Committee (COB) through to the end of Tokyo’s 2020 summer Olympic Games cycle.

The Mexican Football Federation (FMF) has entered into a partnership with North American automotive manufacturer Fiat Chrysler.

DHL signs for Copa Libertadores as Conmebol seeks market value. Under the one-season deal, agreed with the South American Football Confederation (Conmebol), DHL also becomes the Official Global Courier of the confederation.

Campeonato Brasileiro Serie A football club Santos has agreed a shirt sponsorship deal with consumer electronics company SEMP.

US insurance company Allstate has agreed a new sponsorship deal with the Confederation of North, Central America and Caribbean Association Football (Concacaf) and extended existing partnerships with North America’s Major League Soccer and the Mexican Football Federation (FMF).

Financial services company Banco Intermedium has upgraded its partnership with São Paulo to become the main shirt sponsor of the Campeonato Brasileiro Serie A football club.

Global logistics company DHL has agreed a deal with the South American Football Confederation (Conmebol) to sponsor this year’s edition of the Copa Libertadores club competition.

Campeonato Brasileiro Serie A football club Santos has agreed a shirt sponsorship deal with mobile insurance platform Thinkseg.

Online gambling operator Bumbet has agreed a deal with the South American Football Confederation (Conmebol) to sponsor the Copa Sudamericana club competition.

The Mexican Football Federation (FMF) has agreed multi-year sponsorship deals with Delta Air Lines and Mexico’s flag carrier airline, Aeroméxico.

For 2017, we have researched over 1,400 deals across 27 countries and covering 92 rights fees to map out the sponsorship landscape of rugby union.

Japanese automotive manufacturer Toyota has agreed to extend its partnership with the Copa Libertadores for the 2017 edition of the South American club football competition.