Italy
Inter Milan advances search for shirt sponsor following DigitalBits’ missed payments
Italian Serie A club Inter Milan has confirmed that it is searching for a new front-of-shirt sponsor amid the financial struggles of blockchain network DigitalBits
Ebay continues Italian football drive with Inter sponsorship
US e-commerce company eBay has stepped up its presence in Italian football through a sponsorship deal with Serie A club Inter Milan
FIGC signs up eBay as sponsor of women’s football properties
The Italian Football Federation (FIGC) has agreed a three-year deal with eBay which will see the US e-commerce company support the domestic women’s game.
Fiorentina extends PlanetPay365 deal
Italian Serie A club Fiorentina has renewed its sponsorship deal with digital payment services provider PlanetPay365
Nilox renews with Inter Milan to 2025
Smart mobility and consumer electronics brand Nilox will continue as the ‘Official Electric Mobility Partner’ of Inter Milan for three more seasons, including the rest of the 2022-23 campaign.
Fashion label Off-White agrees deal to become AC Milan’s official style curator
Serie A club AC Milan has agreed a new sponsorship deal with Off-White that will see the Milan-based fashion label become the club’s official style and culture curator.
Roma signs StarCasinò Sport ‘infotainment’ deal, Milan partners MonkeyLeague NFT
Serie A club AS Roma has signed a ‘premium partner’ deal with sports infotainment site StarCasinò Sport.
Italian Football Federation deal highlights ITA Airways rebrand
Italian state-owned carrier ITA Airways has signed a sponsorship agreement with the Italian Football Federation (FIGC) focused on its national teams
Inter Milan signs up LeoVegas.News as DigitalBits payment doubts persist
Inter Milan has secured an agreement with LeoVegas.News, the football magazine arm of the gambling company LeoVegas.
The three-year deal makes LeoVegas
Deloitte adds Milan-Cortina 2026 rights to TOP deal
The Italian arm of professional services company Deloitte has added domestic sponsorship rights to the 2026 Winter Games in Milan-Cortina to its Olympic global partner deal
eBay kicks off AC Milan sponsorship with official store
AC Milan has added global e-commerce platform eBay to its sponsorship portfolio.
The deal makes the platform the 'Official Marketplace' of the current Italian Serie A holders
Randstad signs domestic Milan-Cortina deal, Coca-Cola tags Paris torch relay
Human resources company Randstad Italia has signed as the second domestic sponsor of the 2026 Winter Olympic and Paralympic Games in Milan-Cortina
OFX links up with URC in new sponsorship
International foreign exchange company OFX has launched a new sponsorship deal with the United Rugby Championship (URC)
Inter adds sponsorship deal with Attal Group
Inter Milan has signed HR specialist Attal Group as its latest sponsor
Coca-Cola extends with Juventus in multi-year deal
Coca-Cola has extended its sponsorship of Serie A club Juventus in deal that includes Juventus Women
AC Milan secures extension to Celly sponsorship
Italian Serie A club AC Milan has extended its sponsorship contract with smartphone accessories company Celly
Allianz extends Juventus sponsor deal to include training and warm-up kit
German insurance firm Allianz has extended its relationship with Italian Serie A club Juventus to include branding on the pre-match warm-up and training kit of the Turin club’s men’s first team in Eur…
United Rugby Championship lands BKT as northern-hemisphere title sponsor
The United Rugby Championship (URC) has agreed a deal for Indian tyre manufacturer BKT to become its title sponsor in the northern hemisphere