Italy
Serie A sleeve sponsors face new rules to tone down branding
Serie A clubs have been told by the Italian league to tone down the logos of their sleeve sponsors over the next few seasons
Paramount+ to take on Lenovo’s back-of-shirt rights at Inter
Video-on-demand subscription service Paramount+ has stepped up its relationship with Inter Milan by becoming the back-of-shirt sponsor of the Italian Serie A football club
Adidas makes AS Roma return official
Adidas has confirmed its return as kit supplier of Italian Serie A club AS Roma, having overcome the previous incumbent’s demand for ‘first right of refusal’ in an arbitration court in February.
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Udinese’s association with stadium sponsor Dacia ends after 13 years
Italian Serie A club Udinese’s long-running stadium naming rights and shirt sponsorship agreement with Dacia has ended.
Acqua Lete renews FIGC deal, Multiópticas signs with RFEF
Mineral water brand Acqua Lete has renewed its ‘Premium Partner’ agreement with the Italian Football Federation (FIGC), adding to a spate of new deals for the cycle from 2023 to 2026.
Serie A’s resurgence not translating into revenues, as clubs struggle to find sponsors
Going into the summer recess, 18 out of 20 Italian Serie A clubs are thought to not have a front-of-shirt sponsor for the 2023-24 season, despite teams from the league enjoying a revival in Europe. Frank Dunne examines the reasons for their struggles.
Inter agrees 11th-hour Paramount+ shirt deal for Champions League final
Inter Milan has agreed an 11th-hour shirt sponsorship deal with Paramount+ covering the team’s appearance in next weekend’s Uefa Champions League final against Manchester City.
Telepass and VW deals allow FIGC to increase ‘mobility sector’ income
The FIGC has maximised its 'mobility' sector sponsorship income by signing deals with Telepass and VW Italia. Matthew Glendinning reports.
Castelli to continue to produce Giro’s iconic Pink jersey to 2026
The top riders in the Giro d’Italia grand tour race will continue to wear jerseys made by Castelli until at least 2026, after the Italian sportswear firm today (Monday) announced an extension of its s…
Parma announces deal with Classic Football Shirts
Italian Serie B club Parma has signed up Classic Football Shirts in a deal that will see the company’s logo feature on the front of the team’s shirt for Parma's final game of the 2022-23 regular league sea…
Udinese pursues dual shirt sponsor strategy with Prestipay extension
Italian Serie A club Udinese is to continue its policy of sporting two shirt sponsor logos after renewing an agreement with consumer credit company Prestipay
CDW signs as Ryder Cup supplier, Meiomi Wines extends with PGA Tour
Information technology company CDW has signed as the ‘Official IT Services Supplier’ to the 2023 Ryder Cup.
Snack brand Fonzies goes again with Italian Football Federation
Mondelēz International-owned snack brand Fonzies has renewed its sponsorship agreement with the Italian Football Federation (FIGC) for the four-year cycle from 2023 to 2026.
Puma rekindles ties with Parma
German sportswear manufacturer Puma has announced a new multi-year kit supplier deal with Italian Serie B club Parma
DXC Technology adds Ferrari to sponsorship portfolio
Global technology services company DXC Technology has agreed a sponsorship deal with Formula 1 motor-racing team Scuderia Ferrari
Inter, Roma strip DigitalBits logo from shirt
Inter Milan and AS Roma have removed the DigitalBits brand from the front of their shirts amid ongoing issues over sponsorship fee payments from the blockchain network
Toyota focuses on reducing emissions in Giro d’Italia renewal
Japanese car giant Toyota has renewed its sponsorship of the Giro d'Italia grand tour cycling race in a three-year deal with the event organisers RCS Sport
TIM maintains long-running backing of FIGC
Telco TIM has extended its long-standing sponsorship of the Italian Football Federation (FIGC)