Italy

Football

Mineral water brand Acqua Lete has renewed its ‘Premium Partner’ agreement with the Italian Football Federation (FIGC), adding to a spate of new deals for the cycle from 2023 to 2026.
Football

Going into the summer recess, 18 out of 20 Italian Serie A clubs are thought to not have a front-of-shirt sponsor for the 2023-24 season, despite teams from the league enjoying a revival in Europe. Frank Dunne examines the reasons for their struggles.
Football

Inter Milan has agreed an 11th-hour shirt sponsorship deal with Paramount+ covering the team’s appearance in next weekend’s Uefa Champions League final against Manchester City.
Football

The FIGC has maximised its 'mobility' sector sponsorship income by signing deals with Telepass and VW Italia. Matthew Glendinning reports.
Road Cycling

The top riders in the Giro d’Italia grand tour race will continue to wear jerseys made by Castelli until at least 2026, after the Italian sportswear firm today (Monday) announced an extension of its s…
Football

Italian Serie B club Parma has signed up Classic Football Shirts in a deal that will see the company’s logo feature on the front of the team’s shirt for Parma's final game of the 2022-23 regular league sea…
Football

Italian Serie A club Udinese is to continue its policy of sporting two shirt sponsor logos after renewing an agreement with consumer credit company Prestipay
Golf

Information technology company CDW has signed as the ‘Official IT Services Supplier’ to the 2023 Ryder Cup.
Football

Mondelēz International-owned snack brand Fonzies has renewed its sponsorship agreement with the Italian Football Federation (FIGC) for the four-year cycle from 2023 to 2026.
Football

German sportswear manufacturer Puma has announced a new multi-year kit supplier deal with Italian Serie B club Parma
Motorsport

Global technology services company DXC Technology has agreed a sponsorship deal with Formula 1 motor-racing team Scuderia Ferrari
Football

Inter Milan and AS Roma have removed the DigitalBits brand from the front of their shirts amid ongoing issues over sponsorship fee payments from the blockchain network
Cycling

Japanese car giant Toyota has renewed its sponsorship of the Giro d'Italia grand tour cycling race in a three-year deal with the event organisers RCS Sport
Football

Telco TIM has extended its long-standing sponsorship of the Italian Football Federation (FIGC)
Football

Lega Serie A, governing body of the top division of Italian club football, is seeking an advisor to aid its search for an investor in its media business, while a sponsorship deal using the league to promote…
Football

Italian Serie A club AC Milan has agreed a sponsorship deal with wheat product producer Molino Casillo that will see a branded bakery open at San Siro stadium on April 23
Football

The Italian Football Federation's (FIGC) flurry of commercial activity has continued with the addition of Volkswagen and Biraghi as new sponsors
Football

The Italian Football Federation (FIGC) has agreed a new sponsorship deal with retail store chain Esselunga