Values of main shirt sponsorship and kit supply deals for the 98 clubs in the Big Five European football leagues form the backbone of this report. It contains extensive analysis of this income, with charts and text looking at angles such as the biggest-spending industries, the spread of wealth between clubs, and more. Also includes: comprehensive listings of the sponsors for each club, in-depth case studies of sponsorship programmes of 10 clubs, and analysis of league central sponsorship programmes.
The explosion of forex football deals reached France’s Ligue 1 for the first time last month when 24option.com agreed a two-year contract with Olympique Lyonnais.
Sporting goods brand Puma has extended its sponsorship of the Italian Football Federation (FIGC).
Multinational oil and gas company Shell is using motorsport as a platform to showcase its products.
White goods manufacturer Beko last month agreed a one-year renewal of its title sponsorship of Italian basketball’s Serie A for the 2015-16 season as the company continues to deliberate over its sponsorship strategy.
Airline Emirates has renewed its shirt deal with Italian Serie A football club AC Milan from 2015-16 to 2019-20 at a significant increase.
Energy wholesaler Suisse Power and Gas (SuisseGas) aims to enter the UK energy market following its three-year agreement with Premier League Manchester City, signed this month.
The creation of a new European club rugby tournament and an increase in competition for qualification to the tournament from Pro12 clubs were driving factors behind an increase in the value of title sponsorship rights for rugby union’s Pro12 league.
The value and scope of team sponsorships varied wildly among the teams that competed in the finals of the 34th America’s Cup, held in 2013.
Online gaming company 32Red will use its recently-signed shirt sponsorship with Scottish football club Rangers to drive brand awareness, as well as consideration of the brand when sports fans choose an online gaming provider.
Chinese mobile phone brand Huawei is investing over €1.2m ($1.6m) per year in new sponsorship and marketing deals with six Italian Serie A football clubs, including AC Milan.
Eurobet, the Italian betting company, has attracted 20 per cent of new registrations to its online betting service from its title sponsorship of Serie B, Italian football’s second tier league.
The value of the title sponsorship of Serie B, the second tier football league in Italy, rebounded in its latest deal with betting company Eurobet, following a drop of more than 50 per cent in the last year of the previous agreement.
Serie A, Italy’s top football league, is understood to earn about €26m ($35.3m) per year from central sponsorship revenue, more than eight times the amount earned by the Italian second tier, Serie B.