Italy

Italian Serie A football club Bologna has entered into a partnership with Korean automotive company Kia.

Italian Serie A football club Udinese has agreed a sponsorship deal with Vortice, a company that provides ventilation systems, air conditioning, air cleaning and heating systems.Italian Serie A football club Udinese has agreed a sponsorship deal with Vortice, a company that provides ventilation systems, air conditioning, air cleaning and heating systems.

Safety shoe manufacturer Lewer has agreed a deal to become a shirt sponsor of Italian Serie A football club Palermo.

Italian Serie A football club Juventus has entered into a regional partnership with the International Bank of Azerbaijan.

EA7 Emporio Armani, the sportswear brand of Italian fashion house Armani, has agreed to become the title sponsor of the 2017 Milan Marathon.

Infiniti, the premium car brand of Japanese automotive manufacturer Nissan, has entered into a partnership with Italian Serie A football club Inter Milan.

Italian Serie A football club AS Roma has entered into a partnership with online binary options trading company EZTrader.

Pan-European pay-television broadcast group Sky has agreed a deal to become the title sponsor of the Alps Hockey League, a newly-launched ice hockey competition comprising Austrian, Italian and Slovenian teams.

Italian sportswear manufacturer Macron has signed on as the title sponsor of this year’s Supercoppa, an annual domestic basketball event.

Neapolitan coffee brand Caffe Kimbo has extended sponsorship deals with 16 football clubs across Italy's Serie A top tier and Serie B second tier.

Italian Serie A football club AS Roma has entered into a partnership with mineral water brand Sangemini.

Italian Serie A football club Bologna has agreed a sponsorship deal with Italian dairy company Granarolo.

Italian Serie A football club Bologna and German Bundesliga team FC Köln have agreed partnerships with binary options company ZoomTrader.

German car manufacturer Opel has entered into a partnership with Italian Serie A football club Napoli.

Formula One motor racing team Toro Rosso has entered into a partnership with human resources firm Gi Group.

Irish beer brand Guinness will continue to serve as the title sponsor of the Pro12 European club rugby union tournament for a further four years after agreeing an extension with the Pro12 Rugby organising body.