Italy
Italian Football Federation seals double deal
The Italian Football Federation (FIGC) has agreed sponsorship deals with snack foods manufacturer San Carlo and olive oil brand Costa d’Oro.
Honda renews with Giro d’Italia after strong sales in Italy
Japanese car manufacturer Honda has agreed a second consecutive one-year deal with cycling’s Giro d’Italia, having enjoyed strong sales in the country last year, following four years of poor sales.
Citroën scores deal with Italian Basketball Federation
The Italian division of French automotive manufacturer Citroën has agreed a sponsorship deal with the Italian Basketball Federation (FIP).
Napoli claims football first with Tinder partnership
Italian Serie A football club Napoli has entered into a partnership with dating app Tinder.
Honda extends backing of Giro d’Italia
Japanese automotive manufacturer Honda has extended its partnership with the Giro d’Italia for the 2017 edition of the cycling race, which began today (Friday).
Lazio turns back the clock with shirt sponsor signing
Italian Serie A football club Lazio has agreed a shirt sponsorship deal with electronics company Sèleco.
Giro d’Italia sparks controversy with new Pirelli-backed competition
Giro d’Italia organiser RCS Sport has sparked controversy with the introduction of a new prize category backed by Italian tyre manufacturer Pirelli for this year’s 100th edition of the cycling showpiece.
Sponsorship of rugby union
For 2017, we have researched over 1,400 deals across 27 countries and covering 92 rights fees to map out the sponsorship landscape of rugby union.
Napoli partners with food producer
Italian Serie A football club Napoli has entered into a partnership with fruit and vegetables producer COF.
Segafredo Zanetti takes Giro d’Italia jersey sponsorship rights
Italian coffee brand Segafredo Zanetti has upgraded its partnership with the Giro d’Italia to take on sponsorship rights to the cycling race’s points classification jersey.
Title sponsor extends with Italian Open
Italian bank BNL has renewed an agreement that grants it title sponsorship of the Italian Open tennis tournament, which is held in Rome.
Sampdoria sign latest short-term shirt sponsorship
Italian Serie A football club Sampdoria has agreed a shirt sponsorship deal with renewable energy firm Invent.
Sampdoria secures latest short-term shirt sponsor
Italian Serie A football club Sampdoria has agreed a shirt sponsorship deal with seating equipment manufacturer Lino Sonego.
Pirelli to title sponsor European WorldSBK rounds
Italian tyre manufacturer Pirelli has agreed a deal to take on naming rights to four European events during this season’s Superbike World Championship (WorldSBK) motorcycling series.
Inter Milan signs China-facing partnership with SWM Motors
Automotive manufacturer SWM Motors has agreed a deal to become a regional partner of Italian Serie A football club Inter Milan in China.
Sponsorship of international federations and national governing bodies
For 2017, we have researched over 800 deals, 41 sports and 11 selected markets to map out the sponsorship landscape of international federations and national governing bodies.
Atalanta extends Italpol partnership
Italian Serie A football club Atalanta has extended its partnership with private security firm Italpol.
Ballr adds Juventus to football portfolio
Italian Serie A football club Juventus has entered into a regional partnership with Ballr, an engagement technology company that specialises in fantasy sports.