Italy
Missing Children Summer Transfer Initiative – NCMEC, GMCN & AS Roma
AS Roma used new 2019 summer signing social spots to highlight search for missing children.
AS Roma women’s team activation – Hyundai & AS Roma
As part of its wider partnership with AS Roma, Hyundai co-created a video to counter scepticism of women’s football, featuring three male AS Roma fans and three players from the club’s women’s team.
Bologna signs JBO as regional betting partner
Italian Serie A club Bologna has signed up JBO as its Official Regional Betting Partner in Asia. The new deal starts immediately and covers the 2019-20 season
AC Milan signs up Axitea as security partner
Italian Serie A football club AC Milan has entered into a partnership with global security provider Axitea
Juventus deal with adidas worth minimum €50.1m per year – financial report
Italian Serie A club Juventus renewed its technical partnership with adidas for a minimum fixed fee of €408m ($448m) over eight years, the club’s 2018-19 financial report has confirmed.
Juventus signs regional partnership with 10Bet
Serie A club Juventus has signed up 10Bet as its new gaming and betting partner in a regional agreement which runs until 2021
Infront nets NBA sponsorship sales role in Italy
Infront Italy, an arm of the Wanda-owned sports marketing agency, has been exclusively appointed by the National Basketball Association to market the league’s sponsorship rights in Italy.
AC Milan carries on with Piquadro
Italian Serie A football club AC Milan has agreed a one-season extension to its partnership with leather accessories manufacturer Piquadro
Tiscali, 11 Travel Group brand Cagliari training kit
Sardinian companies Tiscali and 11 Travel Group have signed as the training sponsors of Serie A club Cagliari
Edilkamin takes LED partner position at Inter Milan
Serie A club Inter Milan has signed an ‘Official Winter Partnership’ with stove brand Edilkamin for the next two seasons.
Bologna energised by extension with back-of-shirt sponsor
Italian Serie A side Bologna has renewed a sponsorship agreement with Illumia, which allows the Italian natural gas and electricity supplier to continue to sport its logo on the back of the players’ s…
Juventus close to trebling revenue in Jeep renewal – report
Juventus is close to renewing its shirt sponsorship with vehicle manufacturer Jeep in a deal that would increase the Serie A football club's revenue from €16m ($17.6
Roma partners up with AllWinCity
Italian Serie A football club AS Roma has agreed a new sponsorship deal with Asia-focused betting and gaming company AllWinCity, which operates the AWCBET.com platform.
AC Milan extends Official Bank deal with Banco BPM
Serie A club AC Milan has extended its Major Partner and Official Bank Sponsor deal with Banco BPM for one more season
Inter seeks to maximise data usage through Acronis tie-up
Italian Serie A football club Inter Milan has agreed a new partnership with Swiss technology company Acronis.
AS Roma signs up Socios.com as cryptocurrency partner
Serie A club AS Roma has named Socios.com, the blockchain-based mobile app, as the club's Official Cyptocurrency Partner
Konami seals exclusive Juventus partnership
Italian Serie A football club Juventus has signed an exclusive three-year partnership with Japanese video game developer Konami
Roma partners up with FXORO
Italian Serie A football club AS Roma has agreed a three-season partnership with brokerage company FXORO