Roma partners up with AllWinCity

Italian Serie A football club AS Roma has agreed a new sponsorship deal with Asia-focused betting and gaming company AllWinCity, which operates the AWCBET.com platform.

Terms of the deal were not disclosed, but AWCBET.com will become Roma’s official regional betting partner for Asia.

Roma will collaborate on AWCBET promotions and marketing campaigns across multiple Asian territories.

In November 2017, Roma agreed a sponsorship deal with online betting company KB88.com.

The deal named KB88, which is based in the Philippines, as a regional betting partner of the club. The length of the contract was not disclosed.