Italy
AS Roma adds Edison Energia to bolster sustainability focus
Italian football club AS Roma has signed up energy specialists Edison Energia as its latest sponsor
San Bernardo inks Sampdoria front-of-shirt deal as Serie A set for restart
Italian mineral water brand San Bernardo has signed as the front-of-shirt sponsor of Italian Serie A club Sampdoria for the rest of the season.
Coca-Cola finalises Coppa Italia title sponsorship, adds Serie A rights
Soft drinks group Coca-Cola has acquired the title sponsorship rights to Italian football’s main cup competition, the Coppa Italia, having surveyed the territory as title sponsor of the 2019 Supercoppa I…
Lazio builds presence in Asia with HQ Bet and digital launches
Italian Serie A club Lazio has signed up gambling firm HQ Bet as a regional sponsor for China.
The deal will run to the end of the 2021-22 season
Care for Every Position You Play – Dove Men+Care & England Rugby/Scottish Rugby/Welsh Rugby Union/Irish Rugby Union
Dove Men+Care used its rights in deals with the British and Irish rugby unions to create a combined campaign that ran from the 2019 Rugby World Cup to the 2020 Six Nations.
AS Roma enhances data protection through Acronis deal
Italian Serie A club Roma has signed up cyber security and data protection platform Acronis to its sponsorship portfolio
Round-Up: NRL restart reaction, Serie A gets restart date, first live EPL matches for BBC, Sri Lanka’s Carlton returns, and more
Australian commentators hailed rule changes in the National Rugby League that led to an exciting game as the 2020 season got back underway yesterday with the Parramatta Eels beating the Brisbane Broncos…
3 Group telco brands sign up with MotoGP eSport Championship
Telco brands under the 3 Group umbrella will sponsor the MotoGP eSport Championship in a three-year deal, from 2020 to 2022
Ringo biscuit brand signs Italian national football team sponsorship
Barilla Group biscuit brand Ringo has signed as a sponsor of Italy’s national football teams for two years until the end of 2021.
Suning’s real estate division signs regional deal with Inter
Serie A club Inter Milan has signed a sponsorship deal with Suning Real Estate, a division of the club’s Chinese ownership group Suning.
Cycle brand Bianchi backs Giro d’Italia with three-year deal
Italian cycle brand Bianchi will be the official sponsor and exclusive bicycle of the Giro d'Italia for three years from 2020 to 2022
Kappa ‘to replace’ Le Coq Sportif at Fiorentina
Italian Serie A club Fiorentina is set to play in kit supplied by Italian sports brand Kappa next season after five years with the French brand Le Coq Sportif
AC Milan signs up ROinvesting to bolster sponsorship portfolio
Italian Serie A club AC Milan has added Cyprus-based trading platform ROinvesting as a new sponsor
Four Districts, One Purple Heart – Le Coq Sportif & Fiorentina
Fiorentina and Le Coq Sportif launched their 2017-18 kit via a digital-first campaign promoting the familiar purple home jersey alongside four away kits – each representing one of the city’s ancient neighbourhoods.
Coca-Cola eyes Coppa Italia title rights after Supercoppa success
Coca-Cola’s modest investment in the title rights to Italy’s 2019 Supercoppa appears to have been so successful that the US beverage company is in advanced negotiations for a deal covering the country’s main domestic cup, the Coppa Italia.
Fly Better – Emirates & AC Milan
Emirates unveiled its ‘Fly Better’ brand promise in October-November 2018, with a launch phase led by the airline’s sports sponsorship portfolio and culminating with AC Milan’s home game against Juventus.
Take to the Field with Lazio – Marathonbet & SS Lazio
In 2018-19, Marathonbet gave Lazio fans the chance to have their selfies become part of an image on the team’s shirt for the 29 October home match against Inter Milan.
Milan clubs to implement 4K LED ad boards at San Siro
Italian Serie A clubs AC Milan and Inter Milan have signed a joint alliance with digital advertising companies Technovision Ledwall and Aim Sport to enhance the clubs' LED signage at the San Siro stadium