Italy
Borilli Racing extends as FIM EnduroGP World Championship title sponsor
The International Motorcycling Federation (FIM) has retained road tyre manufacturer Borilli Racing as title sponsor for the 2021 Borilli FIM EnduroGP World Championship
Tap and Move – Skrill & AC Milan
Ahead of the January 2021 #SkrillDay game against Juventus, AC Milan payment partner Skrill promoted its services via a week-long, incentivised TikTok hashtag challenge.
Toyota renews sponsorship of Giro d’Italia and other Italian cycling classics
Automotive manufacturer Toyota has renewed its agreement as the official car of the cycling classics organised by RCS Sport.
This includes the Giro d’Italia, which this year will begin on May 8.
Lazio secures Contrader as back-of-shirt sponsor
Italian Serie A club Lazio has signed up technology company Contrader to its portfolio of kit sponsors
Intimissimi Uomo takes on Giro d’Italia white jersey sponsorship
Italian men’s underwear brand Intimissimi Uomo has upgraded its association with the Giro d’Italia cycling classic to take on the white jersey sponsorship.
US investor-owned Serie A club Spezia extends kit deal with Acerbis
Italian Serie A newcomer Spezia Calcio has extended its kit supply deal with the Acerbis sports brand until the end of the 2022-2023 season
Panini extends FIGC licensing deal to 2030
The Italian Football Federation (FIGC) has extended is licensing deal with collectibles brand Panini as the ‘Stickers and Cards Partner of the Italian National Football Teams’ until 2030.
Data Snapshot: Six Nations Rugby 2020-21
A year like no other saw the 2020 Six Nations paused in March and not resumed until the start of the 2020-21 season in October.
Roma signs deals with REPX and LeoVegas.News
Italian Serie A football club AS Roma has added fintech company REPX and LeoVegas.News, a sports website operated by online casino LeoVegas, to its official partner roster
AC Milan signs Therabody as ‘Official Recovery Partner’
Italian Serie A club AC Milan has become the latest sports organisation to sign up training and recovery technology company Therabody to its sponsorship roster
Italian Football Federation continues ‘digital transformation’ with EY sponsorship
Professional services company EY has become a third-tier sponsor of Italy’s national football teams in a deal with the Italian Football Federation (FIGC).
Inter Milan inks regional deal for China with Riello
Serie A football club Inter Milan has announced a sponsorship deal with Italian industrial group Riello, appointing the firm as an official regional partner for mainland China
Shimano extends Giro backing, Banca Ifis sponsors Italian classics
Japanese bicycle component manufacturer Shimano has renewed its support of the Giro d’Italia cycling event after extending an agreement with race organiser RCS Sport.
REPX showcases branded pre-paid card business in Parma sponsorship
Fintech brand REPX has agreed a branded pre-paid card sponsorship with Italian Serie A football club Parma, likely to be the first of many signed by the company with European football clubs
Erreà extends backing of Lega Basket
Italian sportswear company Erreà has renewed a technical sponsorship deal with Lega Basket Serie A (LBA), the top tier of basketball in its home country.
Castore eyes Italian market as talks continue with Serie A duo
UK-based sportswear brand Castore is in talks to take up the kit supply rights at two Serie A clubs, SportBusiness understands
Shell extends major deal with Scuderia Ferrari as OMP Racing signs with Williams
Oil and lubricant brand Shell has extended its longstanding sponsorship of Scuderia Ferrari as the Formula 1 team’s ‘Innovation Partner’.
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BKT continues as title sponsor of Serie B
Italian football’s second tier, Lega Serie B, has signed a renewal with title sponsor BKT Tires.