Italy
AC Milan secures Oppo Italia sponsorship
Italian Serie A football club AC Milan has signed up smartphone brand Oppo Italia as a new sponsor
Lenovo upgrades as Inter’s back-of-shirt sponsor, Socios.com ‘favourites’ for main shirt deal
Chinese technology company Lenovo has upgraded its multi-year sponsorship of Italian Serie A club Inter Milan to become the club’s back-of-shirt sponsor.
Hyundai extends back-of-shirt deal with AS Roma
Korean car maker Hyundai Motor has extended its back-of-shirt sponsorship agreement with Italian Serie A club AS Roma
Udinese extends sleeve deal with Prosciutto di San Daniele
Italian Serie A club Udinese has extended the club’s shirt sleeve sponsorship with local food brand Prosciutto di San Daniele for the 2021-22 season.
AC Milan secures renewal with Snaipay
Italian football club AC Milan has signed a renewal to its sponsorship contract with top-up and payment services brand Snaipay
Intesa Sanpaolo takes over from UBI Banca as NBA sponsor in Italy
Italian banking group Intesa Sanpaolo has agreed a deal to become a sponsor of the National Basketball Association.
Intesa Sanpaolo becomes the exclusive banking partner of the NBA in Italy
Mediaset ‘close to deal’ with DAZN for Italian advertising sales
Global sports subscription service and media company DAZN is set to agree a three-year deal with Publitalia, the advertising agency of the television networks of Italian media group Mediaset
FIGC signs Sony PlayStation as latest sponsor
The Italian Football Federation (FIGC) has signed up technology giant Sony to its sponsorship portfolio.
The deal makes the PlayStation brand the official console of the Italian national team
Venezia switch kit supplier to Kappa ahead of Serie A return
Italian football club Venezia has signed up Italian sportswear brand Kappa as its new kit supplier
ATP strikes global deal with Asti DOCG wine consortium
Italian wine consortium Asti DOCG has signed a global sponsorship with the ATP, the men’s professional tennis tour, with rights to the ATP Tour and ATP Finals through 2023.
Skyworth extends sponsorship activity with Juventus deal
Italian Serie A football club Juventus has agreed a sponsorship deal with Chinese television set manufacturer Skyworth
Lega Serie A renews TIM title sponsorship for next cycle
Lega Serie A has renewed its title sponsorship agreement with Italian telco TIM.
The three-year renewal builds on a long-term association between the two organisations, which dates back to 1998
Pirelli signs Inter global tyre partner deal as club continues search for main sponsor
Serie A club Inter Milan is continuing its search for a new front-of-shirt sponsor for the 2021-22 season, after Italian tyre brand Pirelli, which has held the designation for 26 years, opted to downgrade…
Scuderia AlphaTauri adds ICM.com and Fantom to sponsorship portfolio
Formula One’s Scuderia AlphaTauri has signed sponsorship deals with foreign exchange and trading brand ICM.com and smart contract platform Fantom ahead of this weekend’s Monaco Grand Prix.
The ICM.com
TIM takes Coppa Italia title rights for the 2021 final
Lega Serie A has added the title rights to the 2021 Coppa Italia final to its long running association with telecoms operator Telecom Italia (TIM)
Samsung sponsors FIGC to promote premium TVs pre-Euros
Samsung Electronics Italia has signed as a second-tier sponsor of the Italian Football Federation (FIGC) in a deal that extends beyond this summer’s European Championship to January 30, 2022.
Serie A excludes lower league teams in Coppa Italia revamp, signs Crypto.com deal
Lega Pro, organising body of Italian football's third-tier Serie C, has said it will take “every initiative to protect the rights of its teams” after plans were revealed to exclude third- and fourth-tier foo…
Napoli joins Konami’s Serie A set in wide-ranging deal
Japanese video game developer Konami has strengthened its Italian football portfolio by agreeing a wide-ranging deal with Serie A club Napoli