Indian Subcontinent

Indian motorcycle and scooter manufacturer Hero MotoCorp has signed up as the title sponsor of the Indian Super League franchise football tournament, which has attracted investment from a variety of domestic and international parties.

Bangladeshi commercial banking group Dhaka Bank has agreed to title sponsor its national cricket team’s forthcoming tour of the West Indies.

Indian food products organisation Amul has agreed a sponsorship deal with the Indian Olympic Association to back the country’s athletes at high-profile multi-sport events this year.

Indian Premier League teams, including last year’s champions the Mumbai Indians, accepted last minute, cut price deals to sell out inventory in the run up to the seventh edition of the Twenty20 cricket competition, IPL 7, currently underway.

Italian clothing company Alpinestars has extended its partnership with Formula One motor-racing team Force India.

Formula One motor racing team Force India has entered into a sponsorship agreement with vodka brand Smirnoff.

Indian Premier League cricket franchise Kings XI Punjab has announced truck manufacturer Tata Motors Prima as its title sponsor for the 2014 season, while SunRisers Hyderabad have extended deals with two of their partners.

UK-based retail store chain WHSmith has secured a deal to become the principal sponsor of Indian Premier League cricket team SunRisers Hyderabad for the 2014 season of the Twenty20 competition.

US-based IT services and solutions provider UST Global has agreed to become a sponsor of Indian Premier League cricket franchise Chennai Super Kings.

Chinese telecommunications company Huawei has branched out into a new sport after agreeing a deal to become the principal sponsor of Indian Premier League cricket franchise Royal Challengers Bangalore.

Indian Premier League cricket team Delhi Daredevils has sealed sponsorship deals with online classifieds portal Quikr and airport retailer Delhi Duty Free on the eve of the 2014 edition of the annual Twenty20…

Indian Premier League cricket franchise Mumbai Indians has enhanced its commercial portfolio ahead of the defence of its title by agreeing new partnerships with Etihad Airways and mobile communications company BlackBerry.

Formula One motor racing team Force India has announced a new sponsorship deal with UK-based pharmaceutical group Auden Mckenzie.

Formula One motor racing team Force India has reached sponsorship agreements with Mexican companies Consorcio Aristos and Ficrea.

Indian bath and sanitary products manufacturer Prayag has reached an agreement to become an associate sponsor of the 2014 Asia Cup one-day international cricket tournament.

Mattress manufacturer Peps India has reached an agreement to become the central associate sponsor of the 2014 Asia Cup international cricket tournament.

The Star India broadcast subsidiary of media company 21st Century Fox has sold the title sponsorship rights for the 2014 Asia Cup international cricket tournament to electronics manufacturer Arise India.

The Force India Formula One motor-racing team has announced sponsorship agreements with Mexican telecommunications company Claro and Kazakh sporting foundation Astana, while fellow F1 outfit Caterham has…