Indian Subcontinent

Global logistics company DHL has renewed its sponsorship of the Indian Super League club football competition.

Indian tyre manufacturer TVS has been named as a co-presenting sponsor of this year’s edition of the men’s Asia Cup national team hockey tournament, which gets underway tomorrow (Wednesday) in Dhaka, Bangladesh.

Indian motorcycle manufacturer Hero MotoCorp has been named as the title sponsor of this year’s edition of the men’s Asia Cup national team hockey tournament.

Indian conglomerate Tata has been named as the new title sponsor of the Mumbai Marathon.

Soft drinks manufacturer Coca-Cola has entered into a partnership with the Sri Lanka Cricket national governing body.

Indian motorcycle manufacturer Hero MotoCorp has extended its title sponsorship of the Indian Super League club football competition.

State-owned mining company Coal India has agreed a deal to become a national supporter of this year’s Fifa U17 World Cup international football tournament, which will take place in India.

Tyre manufacturer Ceat has been named as the title sponsor of Ultimate Table Tennis, a new franchise-based league that is being launched in India.

Chinese mobile handset manufacturer Vivo has agreed to pay a huge increase to retain its title sponsorship rights for the Indian Premier League Twenty20 cricket competition.

Chinese telecommunications company Huawei has entered into a partnership with the Sri Lanka Cricket national governing body.

Indian motorcycle manufacturer Hero MotoCorp has entered into a partnership with the All India Football Federation, through which it will sponsor the country’s national team.

India’s Pro Kabaddi League has agreed a title sponsorship deal with Chinese smartphone manufacturer Vivo.

Telecommunications company Robi has renewed its sponsorship of the Bangladeshi national cricket team after being awarded rights by the Bangladesh Cricket Board.

US consumer electronics brand Logitech and Asian broadcaster Star Sports this month joined McLaren-Honda Formula One under multiyear agreements as the team seeks to expand portfolio during the 2017 series.

Transportation network company Uber has extended its portfolio of commercial deals in the Indian Premier League Twenty20 cricket competition after entering into a partnership with the Mumbai Indians.

Indian Premier League Twenty20 cricket franchises Kings XI Punjab and Gujarat Lions have entered into partnerships with parcel service provider DTDC Express and ridesharing company Uber, respectively.