India
Bengaluru-APL Apollo deal the latest in slew of Indian football sponsorships
Indian Super League football club Bengaluru FC has agreed a one-year sponsorship deal with steel pipe manufacturer APL Apollo, in the latest of a slew of deals agreed ahead of the 2019-20 season
Go the Distance – Apollo Tyres, Manchester United & more
Indian tyre-maker Apollo Tyres built a unified marketing campaign that aligned its sponsorship of Manchester United with its Indian properties.
Kings XI Punjab adds Ebix Cash as Main Sponsor
Indian Premier League cricket team Kings XI Punjab has signed financial and insurance company EbixCash as its new main sponsor
NBA India Games tips off today, adds JBL as sponsor
The 2019 NBA India Games, the American basketball league's biggest-ever marketing push in India, starts today at the Dome @ NSCI, SVP Stadium in Mumbai.
Ambuja Cements to activate around India cricket series against South Africa
Indian cement manufacturer Ambuja Cements will be the official partner of the Indian cricket team for its upcoming six-game home series against South Africa
I-League’s Trau FC nabs Aciesta Sports as main sponsor
Newly-promoted Indian I-League club Trau FC has announced that sporting event company Aciesta Sports Alliance will be its title sponsor for the 2019-2020 season
Paytm extends BCCI rights at 58% price increase per match
Digital payments brand Paytm has extended its partnership with the Board of Control for Cricket in India (BCCI) for four more years
Byju’s to replace Oppo as India sponsor
Chinese mobile phone manufacturer Oppo is set to be replaced as India’s national cricket team shirt sponsor by Byju’s, an online tutoring and educational platform.
Better results advertising with IPL than with individual teams: study
A recently-released study by research company Velocity MR showed brands that budgeted for advertising during broadcasts of the Indian Premier League 2019, rather than sponsoring tournaments or teams, received…
Oppo to quit Indian cricket sponsorship – report
Chinese smartphone brand Oppo will stand down from its role as main sponsor of India’s national cricket team next year, according to reports.
Asian Paints backs IPL’s Knight Riders
Indian Premier League Twenty20 cricket franchise the Kolkata Knight Riders has agreed a kit sponsorship deal with Asian Paints.
The deal covers the 2019 IPL season, which got underway at the weekend
Burger King extends Mumbai Indians partnership
Fast food restaurant chain Burger King has extended its partnership with Indian Premier League cricket franchise Mumbai Indians
Sunrisers Hyderabad smarten up with Grado
Clothing brand Grado has agreed a Principal Sponsor deal with Indian Premier League cricket team Sunrisers Hyderabad
Delhi Capitals enrol with Jetking Infotrain
Indian Premier League cricket franchise Delhi Capitals has agreed a one-year shirt sponsorship deal with IT training institute Jetking Infotrain
Kings XI Punjab makes late move to secure Aaj Tak as main sponsor
Indian Premier League cricket franchise Kings XI Punjab has signed Hindi-language news channel Aaj Tak as its new main sponsor as it prepares to commence its 2019 campaign
IPL’s Delhi Capitals sign up APL Apollo as kit sponsor
Indian Premier League Twenty20 cricket team the Delhi Capitals has unveiled steel pipes and tubes manufacturer APL Apollo Tubes as a new principal sponsor
Rajasthan Royals head to the movies with Inox
Indian cinema chain Inox has agreed a partnership with Indian Premier League cricket franchise the Rajasthan Royals
IPL taps into fantasy sports with Dream11 deal
Indian fantasy sports platform Dream11 has agreed a four-year partnership with Twenty20 cricket competition the Indian Premier League