Hong Kong

Motorsport

Telecommunications provider HKT has renewed its title sponsorship of the Hong Kong leg of the Formula E electric car-racing series.

Football

Barcelona has signed a major commercial partnership with Hong Kong-headquartered hospitality, sports and leisure company Mission Hills Group which the Spanish LaLiga football club says will represent a “new step forward” in its global positioning strategy, while it has also acquired its first sponsor in North Africa.
Table Tennis

Sports equipment manufacturer Tibhar has signed on as the first sponsor of the soon-to-be-launched T2 Asia-Pacific Table Tennis League (T2 APAC).
Horse Racing

Swiss watchmaker Longines has renewed its partnership with the Hong Kong Jockey Club.
Tennis

Financial services company Prudential has extended its title sponsorship of Women’s Tennis Association (WTA) Tour event the Hong Kong Open.

The Formula E electric car-racing championship has confirmed that telecommunications provider HKT has signed up as the title sponsor of the inaugural Hong Kong ePrix next season.

Golf

Swiss financial services company UBS has agreed a multi-year deal to return as title sponsor of the Hong Kong Open golf tournament.

Tennis

The Hong Kong arm of financial services company Prudential has announced a strategic partnership with the Hong Kong Tennis Association.

Golf

Japanese sportswear company Hong Kong Descente Trading has agreed a multi-year deal to become an official partner of the Hong Kong Golf Association.

Athletics

State-owned Dutch bank ABN AMRO is set to overhaul its sponsorship strategy in the summer of 2014 and stablise its focus on partnerships with properties in the Netherlands, Ernst Boekhorst, manager of sponsoring and events at ABN AMRO and director of the ABN AMRO foundation, told Sports Sponsorship Insider.

Golf

Asset management company Amundi has agreed a deal to become a premier partner of the Hong Kong Open, the third tournament on the 2014 European Tour golf calendar.

Football

TVB has acquired the free-to-air and pay-television rights to broadcast the 2014 Fifa World Cup in Hong Kong.