Germany
Adidas and Bayern extend partnership through to 2030
Recently crowned German Bundesliga football champion Bayern Munich has extended a long-term partnership deal with sportswear company Adidas.
Puma returns to Red Bull Racing in wide-ranging deal
German sportswear giant Puma has returned to Red Bull Racing by signing a new long-term partnership with the leading Formula One motor racing team.
Bosch sees value in DTM as product showcase
Multinational engineering and electronics company Bosch has opted to extend its partnership with the DTM German touring cars series.
Porsche takes 4Sports into black on European Open
Event management company 4Sports & Entertainment is set to make a profit on the returning European Open after it secured carmaker Porsche as the event title sponsor.
R+V pays premium for partnership with Schalke 04
Germany-based insurance company R+V Versicherung has taken the place of long-term insurance partner ERGO as a second-tier Premium Partner of Bundesliga club Schalke 04, paying an increase on the fee paid by its predecessor.
Basketball Bundesliga giants renew with Adidas
German Basketball Bundesliga teams Bayern Munich and Alba Berlin have signed long-term extensions to their kit deals with sportswear giant Adidas.
Pixum enhances presence in German handball with DHB deal
German online photo service Pixum has opted to expand on its partnership with the country’s Handball Bundesliga club competition by agreeing a two-year deal with the German Handball Federation (DHB).
Soul Electronics plugs in to Handball Bundesliga’s Final Four
US consumer electronics company Soul Electronics has agreed a deal to become a partner of the German Handball Bundesliga’s showpiece 2015 Final Four event.
Eintracht Frankfurt checks in Fraport extension
German Bundesliga football club Eintracht Frankfurt has extended its long-term sponsorship deal with global airport operator Fraport.
BMW and Allianz back German Ryder Cup bid
Germany’s bid to stage the 2022 Ryder Cup golf event has secured two major commercial partners in the form of automotive company BMW and insurance giant Allianz.
Porsche to title sponsor returning European Open
German automotive company Porsche has struck a deal to become the title sponsor of the European Open, which will this year return to golf’s European Tour schedule for the first time since 2009.
DFB scores extension with pharmacy partner
The German Football Association (DFB) has signed a one-year extension to its partnership with national pharmacy network Linda Apotheken.
Bundesliga’s Augsburg signs new shirt sponsor
German Bundesliga football team Augsburg has reached an agreement to make financial services company WWK Versicherungen its new main sponsor.
Shell: Product showcasing drives strategy
Multinational oil and gas company Shell is using motorsport as a platform to showcase its products.
Schalke 04 teams up with R+V Versicherung
German Bundesliga football team Schalke 04 has reached an agreement to make insurance company R+V Versicherung a premium partner.
Macron moves into Bundesliga with Brose Baskets
Italian sportswear manufacturer Macron has reached a deal to become the new technical partner of German Basketball Bundesliga team Brose Baskets.
Commerzbank extends naming rights to Eintracht home
German banking and financial services company Commerzbank has agreed a five-year extension to its naming rights deal for the home of Eintracht Frankfurt, along with signing new terms for its partnership with the Bundesliga football club.
Henkel joins DFB’s partner portfolio
The German Football Association (DFB) has agreed a partnership with consumer products manufacturer Henkel.