Europe

Multinational electronics company Panasonic has announced a two-year sponsorship agreement with French Ligue 1 football club Paris Saint-Germain.

Ireland’s defending Pro12 rugby union champion Leinster has announced a three-year extension of its sponsorship agreement with CityJet.

The Welsh Rugby Union and banking group NatWest have agreed a four-year extension of their NatWest RugbyForce grassroots initiative.

Viagogo has announced a three-year partnership with Scottish Rugby that makes the online ticket exchange the title sponsor for Scotland’s home autumn internationals.

Spanish telecommunications company Telefonica has extended its sponsorship of UCI WorldTour cycling squad Team Movistar for the next three years.

Former General Motors global marketing head Joel Ewanick has described Chevrolet’s record shirt sponsorship deal with English Premier League football club Manchester United as a “no-brainer” despite the agreement reportedly playing a major part in his exit from the company.

Sports Technology has become the latest addition to the Glasgow 2014 sponsor family by signing up as the official provider of large video screens and audio services for the Scottish city’s staging of the Commonwealth Games.

Dairy manufacturer Ehrmann has sealed a two-year extension to its existing shirt sponsorship deal with German Bundesliga football team SC Freiburg.

Swiss-based watchmaker Graham has agreed a two-year deal to become the official timekeeper for ice hockey’s Spengler Cup.

Real Madrid president Florentino Perez has confirmed that the Spanish Liga football club is in talks over a naming rights deal for its Santiago Bernabeu stadium.

British tennis’ governing body, the Lawn Tennis Association, has announced an enhanced four-year extension to its commercial partnership with sportswear giant Nike.

Branding, production and installation solutions company Icon has reached an agreement to be the provider of look, wayfinding and signage services for the Glasgow 2014 Commonwealth Games.

UCI Pro Continental cycling outfit Team Europcar has agreed a two-year co-sponsorship deal with French health insurance company Harmonie Mutuelle.

English Premiership rugby union team Harlequins has concluded a three-year deal to make financial services company IG an official sponsor.

English Premier League football club Swansea City has agreed a one-year deal to make Korean company LG Electronics its electronic and mobile phone partner.

English Super League rugby league team Castleford Tigers have signed a sponsorship agreement with tyre retailer Crossley Tyres.