Europe
Handball Bundesliga’s TBV Lemgo nets Itelligence extension
German Handball Bundesliga team TBV Lemgo has signed a two-year extension to its sponsorship agreement with IT service provider Itelligence.
Totolotek signs up with Polish top-flight trio
Polish Ekstraklasa football teams Wisla Krakow, Lechia Gdansk and Gornik Zabrze have agreed two-year sponsorship deals with Totolotek, the Polish subsidiary of betting and gaming company Intralot.
Warrior adds Porto to football portfolio
US sportswear company Warrior has expanded its presence in the European football market by agreeing to become the new kit partner of leading Portuguese Primeira Liga club FC Porto.
Manchester City backs Thai youth football competition
English Premier League champion Manchester City has entered into a two-year marketing partnership to promote Thai seven-a-side youth football tournament Seven Shoot.
Everton switches on Power8 partnership
English Premier League football club Everton has agreed a one-year partnership with gaming technology provider Power8 for the 2014-15 season.
RFU strikes strategic partnership with EY
English rugby union’s governing body the Rugby Football Union has agreed a new strategic partnership with multinational professional services company EY.
Bulgarian Football Union scores Joma deal
The Bulgarian Football Union has agreed a multi-year kit partnership with Spanish sportswear firm Joma.
Leith Group strengthens Glasgow 2014 ties
Scottish communications firm the Leith Group has reached an agreement with Glasgow 2014 to serve as the official marketing and advertising services provider for this summer’s Commonwealth Games.
BT: Brand presence reinforced by grassroots programmes
Supporting the brand outside of its headquarters in London is at the forefront of the telecommunications company BT’s sponsorship work, Richard Young, commercial director for BT, told Sports Sponsorship Insider.
PSG extends with Go Sport
French Ligue 1 champion Paris Saint-Germain has extended its partnership with sports retail chain Go Sport through to the 2016-17 season.
La Liga’s Elche secures Kelme as kit partner
Spanish Liga football team Elche has agreed a three-year kit deal with sportswear manufacturer Kelme.
Synot nets Czech Liga naming spot
Lottery and betting provider Synot has agreed a four-year deal to become the new title sponsor of the Czech Liga, the top division of football in the country.
NatWest enhances WRU ties for return of trial match
The Welsh Rugby Union has announced banking group NatWest as sponsor for the return of the Wales Senior Trial match.
Kooga touches down in Wales with Scarlets deal
Welsh Pro 12 rugby union team the Scarlets has sealed a three-year kit manufacturing deal with Manchester-based rugby apparel company Kooga.
BT secures Murrayfield naming rights
The Scottish Rugby Union has agreed a deal to sell the naming rights for Murrayfield, the sport’s national stadium in Edinburgh, to telecommunications company BT.
European Tour and FootJoy step up partnership
Golf’s European Tour has extended its partnership with official footwear supplier FootJoy until 2018.
WSBK steps forward with Pantofola d’Ora
Italian footwear manufacturer Pantofola d’Oro has struck a partnership deal with the Superbike World Championship.
Stella beer deal with Wimbledon not offered to market
The All England Lawn Tennis Club (AELTC), the organising body for the Wimbledon tennis championships, did not approach the market before signing beer brand Stella Artois as a top-level sponsor in a deal signed this month.