Europe
Crean joins Man United as partnerships director, Jefferson moves on from lead role
Former Real Madrid head of partnerships strategy Kendall Crean has been appointed as a new partnerships director at Manchester United, in a role previously known as a relationship director, reporting into…
ROKiT launches fresh legal claim in Williams sponsorship battle
The ROKiT conglomerate has launched a fresh legal claim against Williams Racing, claiming compensation in excess of $149.5m (€137.2
‘We live and breathe chocolate and football’ | Nicholas Rogers, Cadbury
What’s important: Building deep relationships with consumers through sport.
Newcastle United posts £70.7m loss in first accounts since Saudi takeover
Premier League club Newcastle United has announced a loss of £70.7m (€80.5m/$87.6m) in the first set of accounts published since its takeover by Saudi Arabia's Public Investment Fund (PIF) in October 2021.
TIM maintains long-running backing of FIGC
Telco TIM has extended its long-standing sponsorship of the Italian Football Federation (FIGC)
Technogym joins Paris 2024’s ‘Official Supporter’ roster
The organising committee for the 2024 Summer Olympic and Paralympic Games has signed up Italian fitness, sport and health equipment and technology company Technogym as the 21st 'Official Supporter' of…
Benfica agrees licensing deal with OWNIC
Digital trading card platform OWNIC has announced a new licensing agreement with Benfica
Lega Serie A seeks advisor for media business investment venture
Lega Serie A, governing body of the top division of Italian club football, is seeking an advisor to aid its search for an investor in its media business, while a sponsorship deal using the league to promote…
Long-term title sponsor replacement sought for EFL Trophy
The English Football League is looking to tie down a new title sponsor for the EFL Trophy, its second-tier domestic club cup competition
TCL adds Arsenal to sponsorship portfolio
TCL Electronics has continued its March sponsorship spending spree by adding Arsenal to its portfolio
‘Our England Rugby deal comes out really strong for us’ Gareth Griffiths, O2 and Virgin Media
Gareth Griffiths, director, partnerships and sponsorship at Virgin Media O2, talks to SportBusiness Sponsorship about the refocusing of the telco’s sponsorship portfolio following O2’s merger with Virgin Media.
AC Milan signs sponsorship deal with Molino Casillo
Italian Serie A club AC Milan has agreed a sponsorship deal with wheat product producer Molino Casillo that will see a branded bakery open at San Siro stadium on April 23
Axi renews Manchester City sponsorship, backs women’s team
Australian trading platform Axi has extended its sponsorship deal with Premier League club Manchester City
Tromsø IL, Troms Kraft to spotlight Sámi culture through stadium naming rights
Norwegian Eliteserien club Tromsø IL (TIL) has agreed a stadium naming-rights deal with energy company Troms Kraft that is designed to promote the Sámi language and culture.
FAW signs Carling deal, AllBright backs Chelsea Women
Beer brand Carling has agreed a deal to sponsor the Football Association of Wales (FAW), while private members' club AllBright has signed a partnership with Women’s Super League club Chelsea.
‘People spend more time deciding what takeaway they want’ | Peter Robb, Continental Tyres
High exposure and brand visibility are critical to any sports sponsorship deal agreed by Continental Tyres. Faaez Samadi speaks to Peter Robb, the company's marketing director for the UK and Ireland, about the firm's sponsorship strategy.
Manchester City adds SportyBet to regional betting sponsors
English Premier League football club Manchester City has signed its latest regional betting sponsor through a deal with SportyBet
SA tourism minister calls for end to ‘unlawful and invalid’ Spurs deal
South Africa’s newly appointed minister of tourism, Patricia de Lille, has described the proposed sponsorship deal between SA Tourism and English Premier League club Tottenham Hotspur as “unlawful and…