Europe
Parma announces deal with Classic Football Shirts
Italian Serie B club Parma has signed up Classic Football Shirts in a deal that will see the company’s logo feature on the front of the team’s shirt for Parma's final game of the 2022-23 regular league sea…
EHF targets goal innovation with Benz Sport deal to 2026
German sports equipment manufacturer Benz Sport has agreed a sponsorship deal with the European Handball Federation (EHF) until 2026
Kappa to kit out URC referees in new sponsorship deal
The United Rugby Championship (URC), the cross border rugby union clubs competition, has announced a new two-year sponsorship with sportswear brand Kappa UK
Campaigners call out BMW and Toyota over sustainability sponsorships
Climate campaigners have urged rights-holders to cut ties with car manufacturers Toyota and BMW after branding their raft of sponsorship deals as "greenwashing"
Yacht brokerage firm Edmiston sponsors Goodwood events
Yacht brokerage firm Edmiston has agreed a sponsorship deal with this year’s Goodwood Festival of Speed and the Goodwood Revival event.
Sports Insure title sponsors British Speedway’s Premiership
British Speedway has agreed a title sponsorship deal for its Premiership competition with Sports Insure, the UK insurance broker
Fico enrolled as primary sponsor of Chelsea’s pre-season US tour
Chelsea has announced a sponsorship agreement with analytics software company Fico, which becomes the the 'Primary Official Partner' of the Premier League club’s 2023-24 pre-season tour.
Groupe ADP lands Paris 2024 sponsorship
Airport operator Groupe ADP has announced a domestic sponsorship deal for the Paris 2024 Olympic and Paralympic Games
Lithuania Travel, Lotus to sponsor Kaunas’ EuroLeague Final Four
Lithuania Travel and Lotus have signed on to sponsor the 2023 EuroLeague Final Four, which takes place this coming weekend in Kaunas
Castore banking on LaLiga’s long-term prospects with Athletic Bilbao deal
Castore co-founder Tom Beahon discusses the brand's latest kit supply deal with Athletic Bilbao and the UK-based sportswear company's wider strategy in European football. Matthew Williams reports.
Real Madrid ‘loses court battle over Abu Dhabi fund sponsorship’
Spanish LaLiga club Real Madrid is reported to have lost a claim for €400m ($435m) in compensation following the collapse of a major sponsorship deal with International Petroleum Investment Company (IPIC), a…
Shawbrook extends Saracens sponsorship, adds netball team
Saracens has announced a five-year extension to its sponsorship agreement with Shawbrook, the UK bank
Udinese pursues dual shirt sponsor strategy with Prestipay extension
Italian Serie A club Udinese is to continue its policy of sporting two shirt sponsor logos after renewing an agreement with consumer credit company Prestipay
Danish Superliga retains 3F as title sponsor
Superligaen A/S, organising body of the top division of Danish club football, has extended its title sponsorship deal for the league with 3F, the country’s largest trade union and unemployment fund.
Gorenje and Orlen agree EHF Euro sponsorship deals
Gorenje, a domestic appliances manufacturer that is part of the Hisense family, has rekindled its association with the EHF Euro by agreeing a sponsorship deal covering both the men’s and women’s handball tou…
‘We need platforms that resonate on a global basis’ | Stuart Wareman, Accor
Accor’s sponsorship strategy is focused on driving awareness and conversion for Accor Live Limitless (ALL), the brand’s hotel booking and lifestyle loyalty programme.
LFP brings in rEvolution to boost Ligue 1 US presence
France's Professional Football League (LFP) has engaged the rEvolution agency to aid its efforts to expand Ligue 1’s presence in the US market.
EXCLUSIVE: Hisense renews Uefa national team football sponsorship
Chinese appliances and electronics manufacturer Hisense has renewed its sponsorship deal with Uefa covering the confederation’s men’s national team football competitions, SportBusiness can reveal.